North Worcestershire firms urged to collaborate with LEP consultation
BUSINESSES in North Worcestershire have been asked for their views on how the area could be better marketed as part of the Greater Birmingham region.
Greater Birmingham & Solihull Local Enterprise Partnership is currently collating research on what people think about the area to feed into to a proactive international marketing campaign for the whole of its area.
As more and more people are discovering the Birmingham region, the area has secured record levels of visitors, businesses and investment.
Andy Street, chairman of the GBSLEP, said: “Locations from all parts of the globe are competing more closely than ever before – to attract the people, businesses, investment and talent that will generate more jobs and income for their areas.
“The Greater Birmingham and Solihull LEP area is attracting more foreign investment and visitors than previously, but we cannot expect this to continue without growing the area’s international reputation. To fully realise the economic future of Greater Birmingham, we must ensure that it truly stands out against its competitors.
“First, we need to define exactly what we will say about the Greater Birmingham region – a diverse area that stretches from southern Staffordshire to northern Worcestershire. We must tell this story in a convincing and credible way, which reflects the area’s unique strengths and opportunities.”
Dean Piper, Head of Economic Development & Regeneration – North Worcestershire, said: “We are urging residents to register their views, thoughts and stories to build a compelling message for the Birmingham region. To be successful, Birmingham needs to position itself in a persuasive and engaging way. This will help strengthen the area’s reputation around the world and improve the opportunities for the Birmingham Region and all those who live and work in it.”
People can share their views by visiting http://www.birminghamregion.co.uk/. The consultation is open until June 8.
