Media Buzz: Rees Bradley Hepburn; WAA Chosen; National Sea Life Centre
Drayton Manor fun for Rees Bradley Hepburn
WARWICKSHIRE’S Rees Bradley Hepburn has been appointed to lead the creative development of radio, TV and VoD for Drayton Manor Theme Park.
The Meriden-based creative communications agency is tasked with developing impactful and emotive new broadcast campaigns focusing on the park’s key commercial periods: Summer, Halloween and Christmas.
The campaigns will use different aspects of the park, including the recently expanded Thomas Land, the 15 acre zoo, thrill rides and family rides, to attract a wider audience.
Alexa Stockham, marketing manager for Drayton Manor, said: “RBH came up with a creative idea that answered the brief fantastically and fits perfectly with the vision we have for Drayton Manor. I am confident our target audience will love the new ads as much as we do! I am delighted to be working with the RBH team on this exciting campaign.”
RBH Creative Directors, Mike Kalin and Sweta Pathak, said: “We are thrilled that the Drayton Manor team were impressed by our creative work.”
Midlands’ creatives take a bite out of the Big Apple
TWO Midlands creatives jetted into the Big Apple to test their skills against some of the best advertising talent in the world.
Louise Egan, who works as a copywriter at Midlands marketing agency, WAA Chosen, based in Sutton Coldfield, and Vicky Edmonds, who works as a designer at The Wonderland, were both finalists in the 2015 Torch Awards, part of the New York Festivals, which celebrate development and promotion of the next generation of creative talent.
As part of their award entry, Louise and Vicky had to come up with a big idea for a 60-second video, which could be promoted through social media and other media outlets. The aim of the video was to encourage people to ‘Subscribe for Change’ and give an annual donation to The Project Solution, a donor community that provides direct funding for a number of small-scale projects to support communities in need around the world.
Louise and Vicky, who spent time at WAA Chosen as an intern, were competing against four other teams from the Philippines, Canada, Vietnam and Japan.
WAA Chosen’s head of creative, Rob Johnson, said: “We are incredibly proud of Louise as she’s a very talented and creative person.”
Paige starts a new chapter at National Sea Life Centre
THE National Sea Life Centre Birmingham has appointed a new marketing manager to strengthen its existing team.
Despite being just 24-years old, George Paige brings a wealth of experience to the role having worked on projects in both the UK and across the globe during his two-year tenure on the Merlin Entertainments’ Accelerate Graduate Scheme.
During this time, he worked for Thorpe Park Resort, Sea Life Great Yarmouth and Hunstanton Sea Life Sanctuary, before working on new attraction launches in the US and Japan.
He is now responsible for overseeing all marketing activity at Brindleyplace facility.
Amy Langham, general manager at The National Sea Life Centre Birmingham said: “We’re really excited to have George join the team. His enthusiasm is fantastic to see and we’re certain he’s going to be a huge asset.”
The aquarium is home to over 2,000 creatures, such as sharks, as well as a rescued Giant Green Sea Turtle, jellyfish, piranha, octopus and rays.