Media Buzz: Majestic; Connexica & Phoebus Software; Superdream

New app success for Innovation Birmingham’s largest tenant

THE largest tenant at Innovation Birmingham Campus, Majestic, has launched a new Android app that will generate influence ratings for all Twitter handles.

The ground-breaking app is said to provide instant influence ratings based on 800 topics, when scrolling through a Twitter newsfeed.

Majestic, developer of the largest global commercially available website link index, has created the new app to give Twitter users instant data on the influence of all Tweeters appearing in their newsfeed, or as a result of a key word or hashtag search. The automatically generated Majestic ‘Topical Trust Flow’ score is based on the quantity and quality of the weblinks to each Twitter handle.

Majestic is launching the new app in Beta form to make way for further development and functionality. The app will be free of charge to the thousands of Majestic account holders located worldwide. Subscription packages for new customers start from £30 + VAT per month.

Dixon Jones, Marketing Director of Majestic said: “The majority of our customers regard Twitter as a vital information tool, with many increasingly relying on it as a principle route to market. By instantly gauging how influential each account is – while scrolling through the latest Tweets in a newsfeed or search results – our new app will ensure key Tweets aren’t unknowingly overlooked. This will be particularly useful when looking to build up a higher base of followers and interact with established Twitter influencers.

“When using the Majestic Twitter app, it will be apparent if a user has seemingly boosted their account by acquiring fake followers. The app will also display information on the topics that a selected Twitter handle is most influential in. In a nutshell, this groundbreaking app will provide a wealth of instant intel while using Twitter. It will enable engagement with influencers, not interlopers.”

Having been based at the Innovation Birmingham Campus since its inception, Majestic has recently expanded its office to over 3,000 sq ft, to accommodate its growing team of 20 and its suite of servers.

Connexica forms partnership with fellow West Midlands software firm

STAFFORDSHIRE technology business Connexica has begun a new strategic partnership with fellow West Midlands company Phoebus Software.

CXAIR by Connexica is an innovative and cutting edge solution that allows its users to access their business data at search engine speed using interactive reporting and diagrams, creating a highly visual and user-friendly experience.

The partnership will allow Phoebus Software to integrate CXAIR from Connexica into its market leading banking and lending solutions, providing customers with an enhanced analytics and reporting capability.

Connexica have experienced significant business growth recently both in terms of recruitment and customers with an existing network of partners globally that includes businesses throughout the UK as well as in Europe, UAE, Australia and the USA.

Solihull-based Phoebus Software has over 20 clients in the UK and over £25bn in assets running on the Phoebus solution.

Connexica Sales and Marketing Director Greg Richards said: “We are delighted to work in partnership with Phoebus. There are real synergies between the two organisations and by combining these market leading solutions we are sure that this will provide a compelling proposition to all organisations in the savings and loans sectors.”

Superdream team enjoy a challenging day

Capital FM’s Rob Howard with Superdream team members Luke Tuckey, Aaron Jones, Natalie Harrigan, Gary Lefevre plus Heart FM’s Ed JamesWORCESTERSHIRE comms agency Superdream has celebrated winning Global Radio’s Run For Home challenge.

The four-strong team were dropped at a secret location 100-miles away from the Genting Arena in Birmingham and tasked with making their way back home in the quickest time without spending any cash.  

Aaron Jones, Natalie Harrigan, Luke Tuckey and Gary Lefevre donned Baywatch fancy dress outfits and were taken to their start point in Sheffield. Using their powers of persuasion, the team were offered lifts from friendly locals and even free train tickets to make it back to Birmingham in two hours and 26 minutes beating 120 other teams.

In winning, the Superdream team raised more than £1,000 for Global Radio’s Make Some Noise charity, which helps disadvantaged children and young people across the UK.

Aaron Jones, senior media buyer at Superdream, said: “It was an amazing day and we were extremely lucky to have met some great people along the way who were more than happy to help. We’d like to say a massive thank you to all of the kind people that offered us lifts and encouragement along the way. Run For Home is a fantastic event and we’re so pleased to have raised so much money for the charity in the process.”

Capital FM’s Rob Howard is pictured with Superdream’s Luke Tuckey, Aaron Jones, Natalie Harrigan, Gary Lefevre plus Heart FM’s Ed James.

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