Worcestershire businesses urged to sign up for Aviva Tour Ride

BUSINESSES in Worcestershire have been given a final reminder to enter this year’s Aviva Tour Ride.
 
Worcestershire Local Enterprise Partnership, which is hosting the 2015 Aviva Tour Ride, organised by Sweetspot, intends building on the success of hosting a stage of last September’s Friends Life Tour of Britain, the UK’s biggest professional cycle race.
 
Taking place on Sunday October 4, three options for the Tour Ride are available, headlined by a 100-mile Pro route which will showcase some of the most attractive, and hardest routes in Worcestershire. Entrants can also choose 75 intermediate and 40-mile challenge options to suit their ability.
 
Starting from outside the University of Worcester Arena, the 100-mile and 75-mile routes will incorporate elements of the 2014 Tour of Britain and will finish on Worcester Racecourse.
 
The Aviva Tour Ride, previously known as the Friends Life Tour Ride, was launched in 2009 as the official sportive of the Tour of Britain and Women’s Tour races. The Aviva Tour Ride gives amateur cyclists the chance to have the professional experience and enjoy a full supported ride. The event is open to both residents and businesses and costs £26 to enter. To register for the event, visit the Aviva Tour Ride website at http://www.tourride.co.uk/home.php.
 
Businesses can enter groups of five or more at a discounted rate of £20 per participant and are also being encouraged to take the opportunity to enter teams and compete for prizes in various categories:
 
•         Best dressed
•         Biggest team
•         Most raised for charity.
 
A limited number of £500 sponsorship packages are also available which will provide further promotional opportunities.
 
Gary Woodman, Executive Director at Worcestershire LEP, said: “I would strongly encourage all local businesses to consider the commercial opportunities the Tour Ride will provide as well as the opportunity to enter a business team to compete for a team prize. Entering a business team is a great opportunity to improve the healthiness and happiness of your workforce, provides a great publicity opportunity for your business and can also help your business to raise money for charity as part of your Corporate Social Responsibility.”

Further information is available from Worcestershire County Council on 01905 728527 or the Worcestershire LEP on 01905 672 700 or email enquiries@wlep.co.uk.