DESIblitz brings further recognition for Aidem Digital

BIRMINGHAM-based Aidem Digital has seen further success for its flagship news and entertainment website, DESIblitz.com.

At the Asian Media Awards 2015, DESIblitz was named Best Website – the second time in three years the hub has scooped the prize.

Since its previous win in 2013, the team at Aidem has worked to develop the site and improve its content, which is targeted at both British Asian and global readers.

Aidem Digital, director, Indi Deol, said: “This is a fantastic achievement for the DESIblitz team, and a great recognition of all the hard work that goes into producing the quality content that you see on a daily basis.

“I’ve generally found that marketing agencies think that Asian media doesn’t carry any weight amongst mainstream publications, particularly in the online world. But DESIblitz.com has seen a growth of readers; 160% in the last year.”

The official partnership role of the publication has been highlighted with coverage of major events throughout the year including the Alchemy Festival, the London Indian Film Festival, World Cup Pool Tournament and the Ikons Fashion Show which part of London Fashion Week.

Also, major television campaigns included Indian Summers, Desi Rascals and India’s Next Top Model.

News Editor, Scarlett Leung, who is responsible for the everyday entertainment and important news articles, said: “With a global readership and a team of diverse talents, DESIblitz possesses a unique strength in our world today where everything is hybrid and everyone is interconnected.”

Connecting Element strengthens senior management team

MARKETING agency Connecting Element has grown its senior management team with two new appointments.

CE, based at the Big Peg in Birmingham’s Jewellery Quarter, said the move was necessary in order to handle new business both in the West Midlands and further afield.

New head of client services Matthew Bowell has been with CE since 2009, having joined as one of a handful of dedicated freelancers. Six years on, the business has over 70 employees, complemented by a flexible team of expert freelance consultants.
 
Kate Watkins, CE’s new head of marketing, has also been with the business for several years. Her mission is to establish CE as the lead UK digital agency for multi-unit retailers.
 
Bowell’s background in communications has included press and PR roles for organisations such as the BBC, the NHS, Lonely Planet, Goodyear, Discovery and Comic Relief.
 
He said: “I believe the restructuring of CE’s senior management team will benefit both the business and our customers alike. With a clearer client service structure, we have the opportunity to make the most of our 14 talented account handlers.”

CE’s clients include Carlsberg, Mitchell’s & Butler’s and the University of Birmingham.

Pepperneck provides fresh outlook for National Windscreens

MALVERN-based marketing agency, Pepperneck, has helped National Windscreens, the £109m turnover vehicle glass and replacement specialist, achieve a 156% increase in online job bookings since redesigning its website earlier this year.
 
Pepperneck has worked with National Windscreens for more than 15 years and recently launched a new brand identity which has been implemented throughout the organisation – including 108 fittings centres and 800 vehicles.
 
The new website is the latest stage in a coordinated marketing strategy being delivered by Pepperneck, designed to increase awareness of the National Windscreens’ brand in line with its position as a UK market leader.
 
Managing Director Steve Adams said: “As a national company targeting a number of different audiences, it is vital that National Windscreens’ web presence reflects its status as a leading UK wide service provider. The website needed to work on a number of levels, but the most important thing from a commercial aspect is the number of visitors that convert to jobs booked.”
 
As well as designing and building the new site, Pepperneck facilitated a research project to ensure it contained all of the information required for all of National Windscreens’ target audiences, including corporate clients and motorists.