World’s first 3D candy printer set to launch in the UK
THE confectionery company behind the world’s first 3D gummy printer is set to launch its concept in its home market, with “factories” going into eight UK shopping centres ahead of Christmas.
Having partnered with Intu and Calendar Club, the Birmingham brand will be launching its candy kiosks in various shopping destinations across Great Britain at the end of the month. Katjes’ Magic Candy Factory venues include Merry Hill and span Braehead in Scotland to the north and Lakeside in Essex to the south.
Magic Candy Factory founder Melissa Snover said: “It’s really exciting and it’s also something that’s really close to my heart because we’re a UK based business and we’re being able to launch in our home market before Christmas in our first year of trading.”
Katjes’ Magic Candy Factory has already established kiosks in Dubai, Qatar, Italy, France, Germany, Italy and is also launching in America this month, meaning that at the end of the year the brand will have over 100 printers in the market in 40 retail locations across the globe.
Katjes’ Magic Candy Factory – which is based in Birmingham’s Custard Factory – offers customers the opportunity to create their own personalised gummy gifts within less than five minutes. Customers can also create edible greeting cards, cake decorations and sweets in eight different flavours using the brand’s specially designed 3D printer.
She added: “To say that we achieved that in less than six months is crazy, when I say it out loud it sounds ridiculous.
“But we’re alone in our market, and that’s extremely rare. Many times you could be the best, but to be the only one that can do what you do is very rare and so I believe we have an amazing opportunity and also a responsibility to 3D printing and to confectionery to go out and spread magic all over the world.”
The Magic Candy Factory now has hopes to launch in over 1000 locations within the next three years, stating that the ambitions are “totally scalable”.
In each shopping centre the Magic Candy Factory will have a branded space with one of its 3D printers and also a section for the company’s new concept, the Magic Mix and Make. This idea is similar to a pick and mix, but customers will instead be choosing from a range of sweets that are suitable both for vegetarians and vegans.
