{"id":2026521,"date":"2019-02-14T08:14:00","date_gmt":"2019-02-14T08:14:00","guid":{"rendered":"http:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2026521"},"modified":"2019-02-14T08:15:19","modified_gmt":"2019-02-14T08:15:19","slug":"homeserve-joint-venture-opens-up-japanese-market","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2026521-homeserve-joint-venture-opens-up-japanese-market","title":{"rendered":"HomeServe joint venture opens up Japanese market"},"content":{"rendered":"<p>Home repairs business HomeServe has invested an initial \u00a32m into a Japanese joint venture with Mitsubishi Corporation.<\/p>\n<p>The deal was signed earlier today in Tokyo and gives HomeServe a foothold in a market with 53m homes.<\/p>\n<p>The joint venture will be called HomeServe Japan Corporation and will be 50:50 owned by Walsall-based HomeServe and Mitsubishi Corporation.<\/p>\n<p>Barry Gibson, chairman of HomeServe, said: &#8220;Recent liberalisation of the gas and electricity markets, together with access to the water market for private concessions, has created a positive environment for HomeServe&#8217;s utility branded home assistance model.<\/p>\n<p>&#8220;Our priorities are to put in place our start-up staff, work with MC to identify and sign our first affinity partnerships, and begin market testing.&#8221;<\/p>\n<p>HomeServe Japan Corporation will build a business to provide home emergency and repair services in electrics, plumbing, gas, heating, ventilation and air conditioning.<\/p>\n<p>The business will be based on a membership model, and will also offer on-demand services to residential customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal with Mitsubishi follows liberalisation of Japan&#8217;s utility markets<\/p>\n","protected":false},"author":18,"featured_media":2026522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"coauthors":[81],"class_list":["post-2026521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-featured-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HomeServe joint venture opens up Japanese market | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Deal with Mitsubishi follows liberalisation of Japan&#039;s utility markets\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2026521-homeserve-joint-venture-opens-up-japanese-market\" \/>\n<meta property=\"og:locale\" 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