{"id":2026714,"date":"2019-02-21T08:21:01","date_gmt":"2019-02-21T08:21:01","guid":{"rendered":"http:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2026714"},"modified":"2019-02-22T12:37:05","modified_gmt":"2019-02-22T12:37:05","slug":"purplebricks-crisis-sees-shares-crash-35-on-opening","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2026714-purplebricks-crisis-sees-shares-crash-35-on-opening","title":{"rendered":"Purplebricks&#8217; shares crash after warning on revenues"},"content":{"rendered":"<p>Shares in Purplebricks crashed 35% when the stock market opened on Thursday morning, wiping more than \u00a3150m off the company&#8217;s value.<\/p>\n<p>The share price briefly dropped below 100p, which was the price it floated at in December 2015, before recovering some ground to close at 125p.<\/p>\n<p>The online estate agent had earlier revealed its international businesses were underperforming, causing the group to reduce its revenue guidance by \u00a335m and now expects it to be between \u00a3130m-\u00a3140m.<\/p>\n<p>Thursday&#8217;s slump continued an 18-month decline in the group&#8217;s share price. In July 2017 the company had a market value of \u00a31.5bn, but was valued at \u00a3380m at the close.<\/p>\n<p>The largest shareholders in Purplebricks are Woodford Investment Management, which has 27%, Axel Springer with 12.5%, and co-founder Michael Bruce, who owns 11%.<\/p>\n<p>Bruce is to take over the day-to-day running of the group&#8217;s American business. Its US chief executive Eric Eckardt is leaving after two years after the division missed its revenue targets.<\/p>\n<p>Purplebricks&#8217; Australian operation has also failed to hit its revenue targets.<\/p>\n<p>Read more: <strong><a href=\"http:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2026712-revenue-targets-scaled-back-as-international-problems-hit-purplebricks\">Revenue targets scaled back as international problems hit Purplebricks<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Property group&#8217;s value has now fallen by more than \u00a31bn in 18 months<\/p>\n","protected":false},"author":18,"featured_media":2026715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"coauthors":[81],"class_list":["post-2026714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","tag-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purplebricks&#039; 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