{"id":2109301,"date":"2026-03-09T13:40:27","date_gmt":"2026-03-09T13:40:27","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2109301"},"modified":"2026-03-09T13:40:46","modified_gmt":"2026-03-09T13:40:46","slug":"events-group-builds-bigger-stage-with-triple-acquisition","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2109301-events-group-builds-bigger-stage-with-triple-acquisition","title":{"rendered":"Events group builds bigger stage with triple acquisition"},"content":{"rendered":"<p>A supplier to the UK live events market has completed a series of acquisitions designed to strengthen its service offering and bring several related businesses under a single group structure.<\/p>\n<p>The deals see four businesses operating under the \u201cCreative Live\u201d banner &#8211; Creative Hire, Creative Hub, Be Creative Modular and Creative Event Spaces &#8211; brought together under a newly formed holding company, WASS Holdings.<\/p>\n<p>Creative Live has also completed two further acquisitions, adding graphic design specialist Space Studio Graphic and event planning and build firm Event Specialists to the business.<\/p>\n<p>The additions expand Creative Live\u2019s offering across the events supply chain, adding design, production and event management capabilities to its existing services in exhibition stand design, installations, activations and equipment hire.<\/p>\n<p>Creative Live operates from bases in Coventry and London and holds more than 240,000 items of equipment across around 150,000 sq ft of storage space. Its client base includes venues, exhibitions, museums, festivals and corporate events, with projects including work at the NEC and technology trade show Plasa at Olympia.<\/p>\n<p>The business has also begun expanding its services internationally, with activity now taking place in France and Germany.<\/p>\n<p>The transactions were supported by legal advisers Wilkes.<\/p>\n<p>Simon Clifton, shareholder of WASS Holdings said: \u201cThese acquisitions mark a hugely exciting chapter for Creative Live. Bringing the group together under a single holding company gives us the solid foundation we need to grow with confidence, and the addition of Space Studio Graphic and Event Specialists means we can now offer clients a truly end-to-end events solution. The team at Wilkes made what could have been a complex process feel straightforward &#8211; their advice was clear, commercial and always delivered with genuine care for our business. We\u2019re thrilled with the outcome and look forward to what comes next.\u201d<\/p>\n<p>Lucy Freeman, partner in the corporate team at Wilkes said: \u201cIt was a pleasure to support Simon and the team at Creative Live on these transactions. To advise on three acquisitions including two simultaneous deals is a real testament to the ambition and vision of the shareholders, and we\u2019re proud to have played a part in helping them build something truly exciting. Creative Live is a fantastic business with a well-earned reputation in the events world, and these acquisitions position it perfectly for the next phase of its growth.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three deals expand design and event production services at the firm, which runs from Coventry and London with 240,000 items of kit in storage<\/p>\n","protected":false},"author":266702,"featured_media":2109302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57362],"coauthors":[127717],"class_list":["post-2109301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","tag-coventry-and-warwickshire","tag-featured-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Events group builds bigger stage with triple acquisition | 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