![\"\"](\"https:\/\/www.thebusinessdesk.com\/_files\/images\/mar_26\/Sam-Rock_Crunch-Media-300x300.jpg\")
Sam Rock<\/p><\/div>\n
Rock joins the agency with more than 20 years of experience leading employer brand and attraction strategies across both public and private sectors. He has held senior roles with major organisations, including the Metropolitan Police, Rolls-Royce,\u202fand\u202fBarclays.<\/p>\n
Sam Rock, commercial managing director at Crunch Media said: \u201cWith Birmingham fast becoming a leading tech employer in the UK, it\u2019s crunch time and there\u2019s a huge opportunity for us to support organisations in building the right employer brand and attracting the digital talent they need.\u201d<\/p>\n
Throughout her career, Sam has been instrumental in delivering creative recruitment opportunities in new and emerging markets.<\/p>\n
With a deep understanding of the UK\u2019s widening skills shortages, she has successfully guided businesses through complex recruitment challenges, using creative digital marketing to attract the right talent in competitive sectors.<\/p>\n
Rock said: \u201cTech hiring has moved into a precision era. Budgets are being scrutinised, but the need for exceptional people in scarce skills hasn\u2019t gone away.<\/p>\n
\u201cTalent acquisition leaders are under pressure to prove which roles matter most, which channels are delivering, and how they\u2019ll protect quality even when spend is reduced. That\u2019s the work I\u2019ve been doing for years, and it\u2019s the mission I\u2019m here to scale at Crunch.<\/p>\n
\u201cRecruitment marketing can\u2019t just be creative; it has to be accountable. The teams I respect most have a clear tiering model for roles, an honest view of what the data says, and the confidence to double down on what works while cutting what doesn\u2019t. That\u2019s where Crunch is heading and why it was the right time for me to join.\u201d<\/p>\n
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Vertical, based in Birmingham\u2019s Jewellery Quarter, has appointed Dan Alvarez as its new group chief revenue officer. The appointment is part of Vertical\u2019s mission to shake up the Proptech market for both renters and landlords.<\/p>\n
Alvarez has over 30 years of experience in transforming and driving scalable growth within a number of UK businesses, including Vitrifi, Vorboss and Glide, where he specialised in building structured, high-performing operations and fostering collaborative team cultures.<\/p>\n
![\"\"](\"https:\/\/www.thebusinessdesk.com\/_files\/images\/mar_26\/Dan-Alvarez-headshot-300x169.jpg\")
Dan Alvarez<\/p><\/div>\n
Alvarez will oversee all customer, revenue, and marketing-related functions across the Group\u2019s portfolio of brands, including The Student Energy Group, Do Energy and Tickd.<\/p>\n
\u201cI\u2019m excited to be joining Vertical at this pivotal moment in their business journey. The company has built an impressive foundation, and I’m looking forward to contributing to the next phase of growth as we scale our operations and expand our impact in the PropTech market,” said Dan Alvarez.<\/p>\n
Alvarez has set ambitious goals for his tenure, including significantly increasing revenue in his first year and building a self-sustaining, scalable business model. His priorities also include positioning Vertical for substantial growth over the next five years and leveraging innovative engagement strategies to enhance customer experience.<\/p>\n
James Villareal, CEO of Vertical, said: \u201cDan\u2019s extensive experience in connectivity, fibre optics, and utilities, combined with his strategic approach to revenue growth, makes him the ideal person to help guide us in our next chapter.”<\/p>\n
\u201cWe want to help change the way utilities are managed, our platform allows us help enhance the whole journey and make everything better for everybody. Think of it as moving the industry from the Blockbuster business model to Netflix.<\/p>\n","protected":false},"excerpt":{"rendered":"
Who’s moving where? <\/p>\n","protected":false},"author":266702,"featured_media":2109495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"coauthors":[127717],"class_list":["post-2109475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-featured-story","tag-greater-birmingham"],"yoast_head":"\n