Birmingham-based Salts Healthcare has expanded its international operations with the launch of a direct presence in Australia and New Zealand, marking a further step in its global growth strategy.<\/p>\n
The family-owned business, which has increased its turnover and market share across the UK and Europe in recent years, now operates across all five continents.<\/p>\n
The move sees the company transition from an agent-led approach to a direct-to-market model in the region.<\/p>\n
Peter Salt, Salts Healthcare group chairman said: \u201cAfter successfully working with agents for many years, to further strengthen our connection with the stoma community, Salts Healthcare has transitioned to a direct business model in Australia and New Zealand. This means that we will now provide our products and services directly, ensuring a more personal and seamless experience for patients and healthcare professionals.\u201d<\/p>\n
\u201cOur business has grown significantly over the last two decades due to the creation of innovative products which have been life-changing for people living with a stoma. Indeed, in the past three years, we have worked closely with both stoma nurses and patients across various countries to design the world\u2019s first ostomy product with an interchangeable cover system – Confidence BE go\u2122 which is already helping people feel more in control of their stoma care.<\/p>\n
\u201cI am immensely proud to launch this breakthrough innovation in Australia and New Zealand, and look forward to a successful business journey directly with healthcare professionals and patients across this region.\u201d<\/p>\n
The company said its international expansion has been supported by continued investment in its workforce and product development.<\/p>\n
Robert Salt, Salts CEO\u00a0said: \u201cOur continued success and expansion is due to having a great team. We have always invested in the best people and the Salts way is to give our teams the freedom to experiment, be creative and enjoy. The result is that they want to push the boundaries of stoma care science. I am so very proud of the team and would like to thank them; they whole heartedly believe in our values, ethos and dedication to continually innovating to improve people\u2019s lives.<\/p>\n
\u201cWe look forward to a successful business journey throughout Australia and New Zealand, but most importantly, supporting our many customers across this region.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Salts Healthcare now has a direct presence in Australia and New Zealand<\/p>\n","protected":false},"author":266702,"featured_media":2110353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262,9],"coauthors":[127717],"class_list":["post-2110352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-property","tag-featured-story","tag-greater-birmingham"],"yoast_head":"\n