A Birmingham-based restaurant group has expanded into mobile catering, with its food truck operation already fully booked across a 2026 events schedule.<\/p>\n
Delivered through an events arm and led by director Nouman Farooqui, the venture features three Airstream food trucks designed to take its Indian street food offering beyond its flagship city centre site and into the UK\u2019s events and festivals market.<\/p>\n
It represents a key step in the group\u2019s growth strategy, enabling it to operate across corporate events, festivals, sporting occasions and private functions.<\/p>\n
Nouman Farooqui said: \u201cOur Birmingham restaurant is very well known and a favourite of some of the world\u2019s biggest celebrities including Tom Cruise, Ed Sheeran, Pink and The Rolling Stones. But we wanted to take our Indian street food experience out beyond the city and so adapted our food trucks to cater on site wherever we choose to set up.<\/p>\n
\u201cExpanding our passion for Indian cuisine, we launched our innovative Indian food trucks, bringing our beloved flavours directly to events, food festivals, and gatherings everywhere. Whether you\u2019re planning a corporate event, wedding, or private celebration, Asha\u2019s Events is committed to providing exceptional food and service that leave a lasting impression through our food trucks.\u201d<\/p>\n
The mobile concept has already featured at The Cheltenham Festival and has secured bookings across a wide range of 2026 events, including Ibiza Classics at Ragley Hall, Chatsworth House, Digbeth Dining Club Summer Tour, Herbert\u2019s Yard, Edgbaston Cricket Ground fixtures, the BMW Show at Santa Pod Raceway, the Colmore Food Festival and Solihull Summer Fest.<\/p>\n
Alongside the events growth, the business has also opened a new site within Birmingham\u2019s Society Food Hall, which hosts a small number of independent kitchens.<\/p>\n
Farooqui said: \u201cWe hope that new customers who discover Asha\u2019s through our food trucks and at Society will be encouraged to book into Asha\u2019s in Edmund Street at the heart of the Birmingham business district, where they can enjoy our full a la carte menu and appreciate why our food is such a favourite with locals and celebs alike\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
After already featuring at Cheltenham Festival, the mobile concept has secured a packed 2026 calendar spanning major festivals, sporting fixtures and cultural events<\/p>\n","protected":false},"author":266702,"featured_media":2110864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127686],"coauthors":[127717],"class_list":["post-2110863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-featured-story","tag-greater-birmingham"],"yoast_head":"\n