Birmingham-based creative agency Tribera is bringing back its graduate training academy for a second year, adding a new artificial intelligence module to its 2026 programme.<\/p>\n
Academy by Tribera will return in June as a free four-week course aimed at helping students and graduates build practical skills for careers in marketing and digital communications.<\/p>\n
The programme is delivered in partnership with Birmingham City University and Aston University, covering areas including social media, PR, SEO, content creation and paid advertising.<\/p>\n
The latest intake will also include training on the use of AI tools in marketing, reflecting growing demand for digital skills and wider changes in the employment market.<\/p>\n
Tribera said the 2025 pilot programme saw 30% of participants secure permanent marketing roles within four months, while the remaining attendees moved into employment, interviews, work experience or further study.<\/p>\n
Dr\u00e9 Picart, co-founder of Tribera said: \u201cBreaking into the marketing industry is harder than ever, and we know many young people are worried about how AI is reshaping entry-level roles.
\n\u201cThat\u2019s exactly why Academy by Tribera is evolving. By combining real-world insight and industry experience with hands-on creative AI training, we\u2019re giving students and graduates the future-ready skills that employers are actively demanding.<\/p>\n
\u201cWe want to empower young professionals to use AI tools for marketing properly and confidently, as well as teach them the fundamentals of the industry, so they can stand out and succeed in a rapidly changing job market.\u201d<\/p>\n
Emma Neale, programme director, engagement & development lead at Aston University said: \u201cThis is a fantastic enhancement to our practice-based degree at Aston University, allowing students to gain real work experience within an agency environment while applying their skills and strengthening their employability.<\/p>\n
\u201cLast year\u2019s feedback was excellent, and we expect even more students to benefit from Academy by Tribera this year. Our partnership with Tribera continues to grow stronger, offering students even richer learning experiences and better preparation for their future careers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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