{"id":2111173,"date":"2026-04-28T14:28:06","date_gmt":"2026-04-28T13:28:06","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2111173"},"modified":"2026-04-28T14:28:06","modified_gmt":"2026-04-28T13:28:06","slug":"former-mg-rover-site-reaches-final-regeneration-chapter-with-4m-land-deal","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111173-former-mg-rover-site-reaches-final-regeneration-chapter-with-4m-land-deal","title":{"rendered":"Former MG Rover site reaches final regeneration chapter with \u00a34m land deal"},"content":{"rendered":"<p>The final development plots at the former MG Rover factory site in Longbridge have been sold to Paragon Living in a \u00a34m deal.<\/p>\n<p data-start=\"197\" data-end=\"355\">The transaction paves the way for a mixed-use scheme that could deliver up to 360 new homes on the last remaining parcels within the wider redevelopment zone.<\/p>\n<p data-start=\"357\" data-end=\"599\">Known as 1 &amp; 2 Park Square, the sites sit close to Longbridge town centre, around eight miles south of Birmingham city centre, and form the final phase of development land within the long-running regeneration of the former manufacturing site.<\/p>\n<p data-start=\"601\" data-end=\"767\">Property adviser Savills acted on behalf of the vendor in completing the sale, bringing forward the last two plots from the former MG Rover site, which closed in 2005.<\/p>\n<p data-start=\"769\" data-end=\"898\">The land extends to 2.44 acres and 1.73 acres, and both parcels benefit from outline planning consent for residential-led schemes.<\/p>\n<p data-start=\"900\" data-end=\"1084\">The wider Longbridge regeneration has delivered significant change over the past two decades, including new housing, commercial space, leisure facilities and public realm improvements.<\/p>\n<p data-start=\"1086\" data-end=\"1312\">Existing uses across the area include Longbridge Technology Park, a 260-home retirement village, Austin Park, riverside habitat works and occupiers such as Sainsbury\u2019s, Premier Inn, PureGym, Marks &amp; Spencer and Herbert\u2019s Yard.<\/p>\n<p data-start=\"1314\" data-end=\"1394\">Michael Maguire, director in the Midlands Development Land team at Savills said: \u201cLongbridge is an important part of Birmingham\u2019s manufacturing history and we are pleased to have secured a buyer for the final town centre plots. We look forward to seeing the plans progress as part of the wider regeneration.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two remaining plots have been sold to Paragon Living for a scheme which will deliver up to 360 homes<\/p>\n","protected":false},"author":266702,"featured_media":2111178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"coauthors":[127717],"class_list":["post-2111173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","tag-greater-birmingham","tag-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former MG Rover site reaches final regeneration chapter with \u00a34m land deal | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Two remaining plots have been sold to Paragon Living for a scheme which will 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