{"id":2111718,"date":"2026-05-21T16:09:23","date_gmt":"2026-05-21T15:09:23","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2111718"},"modified":"2026-05-21T16:09:23","modified_gmt":"2026-05-21T15:09:23","slug":"gymshark-flexes-growth-despite-profit-dip","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip","title":{"rendered":"Gymshark flexes growth despite profit dip"},"content":{"rendered":"<p>Gymshark has extended its growth streak, posting a 13th consecutive year of rising sales.<\/p>\n<p>Revenue reached a record \u00a3646m in FY25, up from \u00a3607.3m the year before.<\/p>\n<p>However, profits came under pressure as the business continued to invest heavily in international expansion and brand development. Pre-tax profit fell to \u00a37m from \u00a311.9m, despite underlying operational strength.<\/p>\n<p>The company\u2019s EBITDA rose into double digits to \u00a353.3m, with margins holding at 62.3%, suggesting core performance remains resilient even as investment intensifies.<\/p>\n<p>Cash reserves stood at more than \u00a337m at year-end, giving the business continued flexibility to fund growth initiatives.<\/p>\n<p>Founder and chief executive Ben Francis said the strategy remains focused on long-term infrastructure rather than short-term returns, with investment designed to support future scaling.<\/p>\n<p>He also referenced an \u201cextra, secret project\u201d set to be announced in the coming months, hinting at further strategic development beyond current expansion plans.<\/p>\n<p>Gymshark has been steadily increasing its physical footprint, opening stores in Manchester, Amsterdam, Long Island, New York and Dubai.<\/p>\n<p>More recently, it has entered Germany through permanent retail spaces with partners Breuninger and Engelhorn in Mannheim and Stuttgart, marking a key move into one of Europe\u2019s largest sportswear markets.<\/p>\n<p>Alongside retail expansion, the brand has continued to invest in community-led engagement, including free fitness events aimed at strengthening loyalty and deepening consumer connection beyond direct sales.<\/p>\n<p>While FY26 guidance has not been issued, Francis said the impact of recent investment is \u201cstarting to come through\u201d, suggesting the business is entering a phase where earlier spending is beginning to translate into measurable returns.<\/p>\n<p>Overall, the results reflect a company still in aggressive expansion mode, trading near-term profitability for longer-term scale and global positioning within the competitive activewear market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profits at the retailer came under pressure due to international expansion and brand development<\/p>\n","protected":false},"author":266702,"featured_media":2043354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262],"coauthors":[127717],"class_list":["post-2111718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-greater-birmingham","tag-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gymshark flexes growth despite profit dip | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Profits at the retailer came under pressure due to international expansion and brand development\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gymshark flexes growth despite profit dip | TheBusinessDesk.com\" \/>\n<meta property=\"og:description\" content=\"Profits at the retailer came under pressure due to international expansion and brand development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip\" \/>\n<meta property=\"og:site_name\" content=\"West Midlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T15:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellie Hollinshead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie Hollinshead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip\",\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip\",\"name\":\"Gymshark flexes growth despite profit dip | TheBusinessDesk.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg\",\"datePublished\":\"2026-05-21T15:09:23+00:00\",\"dateModified\":\"2026-05-21T15:09:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\"},\"description\":\"Profits at the retailer came under pressure due to international expansion and brand development\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gymshark flexes growth despite profit dip\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/\",\"name\":\"West Midlands\",\"description\":\"Regional business news for West Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\",\"name\":\"Ellie Hollinshead\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"caption\":\"Ellie Hollinshead\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/author\/elliehollinshead\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gymshark flexes growth despite profit dip | TheBusinessDesk.com","description":"Profits at the retailer came under pressure due to international expansion and brand development","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip","og_locale":"en_GB","og_type":"article","og_title":"Gymshark flexes growth despite profit dip | TheBusinessDesk.com","og_description":"Profits at the retailer came under pressure due to international expansion and brand development","og_url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip","og_site_name":"West Midlands","article_published_time":"2026-05-21T15:09:23+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg","type":"image\/jpeg"}],"author":"Ellie Hollinshead","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ellie Hollinshead","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip","url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip","name":"Gymshark flexes growth despite profit dip | TheBusinessDesk.com","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg","datePublished":"2026-05-21T15:09:23+00:00","dateModified":"2026-05-21T15:09:23+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e"},"description":"Profits at the retailer came under pressure due to international expansion and brand development","breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/aug_20\/Gymshark-2.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111718-gymshark-flexes-growth-despite-profit-dip#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/westmidlands\/"},{"@type":"ListItem","position":2,"name":"Gymshark flexes growth despite profit dip"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website","url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/","name":"West Midlands","description":"Regional business news for West Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e","name":"Ellie Hollinshead","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13","url":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","caption":"Ellie Hollinshead"},"url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/author\/elliehollinshead"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts\/2111718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/users\/266702"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/comments?post=2111718"}],"version-history":[{"count":0,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts\/2111718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/media\/2043354"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/media?parent=2111718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/categories?post=2111718"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/coauthors?post=2111718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}