{"id":2111886,"date":"2026-05-18T10:56:20","date_gmt":"2026-05-18T09:56:20","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2111886"},"modified":"2026-05-18T10:56:20","modified_gmt":"2026-05-18T09:56:20","slug":"ctd-opens-flagship-branch-as-part-of-investment-programme","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme","title":{"rendered":"CTD opens flagship branch as part of investment programme"},"content":{"rendered":"<p>CTD has opened a new flagship branch in Minworth, Sutton Coldfield, as part of its wider business transformation and investment programme.<\/p>\n<p>The Birmingham site, which opened following a launch event on Thursday 14 May, introduces a revised branch format aimed at trade customers, with a greater focus on tiling tools, materials and day-to-day essentials for installers and contractors.<\/p>\n<p>Located within a major trade area, the branch is intended to serve customers working across Birmingham, Coventry, Warwickshire, Walsall, Dudley and the wider Midlands region.<\/p>\n<p>The store format moves away from a traditional showroom model, with trade products positioned more prominently and a reduced in-branch tile range supported by access to CTD\u2019s wider product portfolio online for delivery or collection.<\/p>\n<p>The opening event brought together local tradespeople, suppliers and industry partners, with visitors given access to the branch, management team and trade promotions.<\/p>\n<p>Sam Bucknall, Director of CTD, said, \u201cOpening our new Birmingham flagship branch is an important moment for CTD and a clear statement about where the business is heading. We wanted to create a store that genuinely works for today\u2019s tradespeople, one that combines product availability, convenience, value and expert support all under one roof.<\/p>\n<p>\u201cThis new format reflects the changing needs of the market and gives customers faster access to the products they use every day, while still offering the product choice and service CTD has long been known for. The response from suppliers, customers and the local trade community has been incredibly positive.<\/p>\n<p>\u201cThis is about more than just opening a new store; it\u2019s about rebuilding confidence in the brand and showing customers what the new CTD stands for. We\u2019re investing in our stores, our people and our service, and this flagship branch is a strong example of that commitment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors<\/p>\n","protected":false},"author":266702,"featured_media":2111890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47995],"coauthors":[127717],"class_list":["post-2111886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-featured-story","tag-greater-birmingham"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTD opens flagship branch as part of investment programme | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTD opens flagship branch as part of investment programme | TheBusinessDesk.com\" \/>\n<meta property=\"og:description\" content=\"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme\" \/>\n<meta property=\"og:site_name\" content=\"West Midlands\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T09:56:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"1575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellie Hollinshead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie Hollinshead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme\",\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme\",\"name\":\"CTD opens flagship branch as part of investment programme | TheBusinessDesk.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg\",\"datePublished\":\"2026-05-18T09:56:20+00:00\",\"dateModified\":\"2026-05-18T09:56:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\"},\"description\":\"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage\",\"url\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg\",\"contentUrl\":\"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg\",\"width\":2362,\"height\":1575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CTD opens flagship branch as part of investment programme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website\",\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/\",\"name\":\"West Midlands\",\"description\":\"Regional business news for West Midlands\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e\",\"name\":\"Ellie Hollinshead\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g\",\"caption\":\"Ellie Hollinshead\"},\"url\":\"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/author\/elliehollinshead\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CTD opens flagship branch as part of investment programme | TheBusinessDesk.com","description":"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme","og_locale":"en_GB","og_type":"article","og_title":"CTD opens flagship branch as part of investment programme | TheBusinessDesk.com","og_description":"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors","og_url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme","og_site_name":"West Midlands","article_published_time":"2026-05-18T09:56:20+00:00","og_image":[{"width":2362,"height":1575,"url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg","type":"image\/jpeg"}],"author":"Ellie Hollinshead","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ellie Hollinshead","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme","url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme","name":"CTD opens flagship branch as part of investment programme | TheBusinessDesk.com","isPartOf":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage"},"image":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage"},"thumbnailUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg","datePublished":"2026-05-18T09:56:20+00:00","dateModified":"2026-05-18T09:56:20+00:00","author":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e"},"description":"The new store adopts a trade-focused format, prioritising tiling tools, materials and everyday essentials for installers and contractors","breadcrumb":{"@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#primaryimage","url":"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg","contentUrl":"https:\/\/www.thebusinessdesk.com\/_files\/images\/may_26\/IMG_7189.jpg","width":2362,"height":1575},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2111886-ctd-opens-flagship-branch-as-part-of-investment-programme#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebusinessdesk.com\/westmidlands\/"},{"@type":"ListItem","position":2,"name":"CTD opens flagship branch as part of investment programme"}]},{"@type":"WebSite","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#website","url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/","name":"West Midlands","description":"Regional business news for West Midlands","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/6ffb390af96fe55567054e73554dca0e","name":"Ellie Hollinshead","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thebusinessdesk.com\/westmidlands\/#\/schema\/person\/image\/ddc8230b9dd697ddcb11c379e933ea13","url":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5d4a87cb28ad00709060085366438c6?s=96&d=mm&r=g","caption":"Ellie Hollinshead"},"url":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/author\/elliehollinshead"}]}},"_links":{"self":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts\/2111886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/users\/266702"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/comments?post=2111886"}],"version-history":[{"count":0,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/posts\/2111886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/media\/2111890"}],"wp:attachment":[{"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/media?parent=2111886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/categories?post=2111886"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebusinessdesk.com\/westmidlands\/wp-json\/wp\/v2\/coauthors?post=2111886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}