A Coventry-based fulfilment and e-commerce business has invested more than \u00a350,000 in new in-house printing technology as it looks to expand services and reduce reliance on third-party suppliers.<\/p>\n
The investment will see direct-to-film printing brought into the Pack Smart Group\u2019s Foleshill headquarters, enabling print-on-demand production to be handled internally for business customers while also supporting the launch of a new direct-to-consumer brand.<\/p>\n
Founded in 2009, the business provides fulfilment services for clients across sectors including music, drinks and sport, working with customers in the UK and overseas.<\/p>\n
The move is designed to create a more integrated fulfilment process, particularly for time-sensitive product launches where clients previously relied on separate suppliers for printed merchandise and core products.<\/p>\n
The company said bringing production in-house will allow clients to simplify logistics, reduce stock holding and test products in smaller volumes before committing to larger orders.<\/p>\n
Nick Walker, CEO of The Pack Smart Group said: \u201cAs we continue to grow and develop the business, we identified print on demand as a clear gap in our services. This is a service that our clients are using, but often with different providers, which ultimately leads to a disjointed customer experience.<\/p>\n
\u201cWe can now offer a more joined-up service and simplify the process for clients, with speed and flexibility built into the delivery. It also allows clients to reduce stock holding and test products in smaller volumes before committing to larger runs. Our capability also supports clients to respond more quickly to trends and demand levels, which is crucial in fast-moving modern markets such as music, sport and retail.<\/p>\n
\u201cAfter investing in the equipment to make print on demand possible, it felt like a natural fit to launch Printopotamus alongside it. The launch allows us to maximise utilisation of the new capability while opening up an additional revenue stream with the consumer market to support the continued growth of the business.<\/p>\n
\u201cWe\u2019re confident our print on demand service and Printopotamus will be a hit with our clients and general consumers too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Coventry business has brought print-on-demand production in-house to streamline fulfilment, support growth and launch a new consumer brand<\/p>\n","protected":false},"author":266702,"featured_media":2111961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262],"coauthors":[127717],"class_list":["post-2111960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-coventry-and-warwickshire","tag-featured-story"],"yoast_head":"\n