{"id":2112171,"date":"2026-05-26T06:50:25","date_gmt":"2026-05-26T05:50:25","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2112171"},"modified":"2026-05-26T07:44:47","modified_gmt":"2026-05-26T06:44:47","slug":"independent-coffee-company-launches-third-site","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2112171-independent-coffee-company-launches-third-site","title":{"rendered":"Independent coffee company launches third site"},"content":{"rendered":"<p>Hereford-based coffee business The Coffee Cart Company is expanding with a third site as it looks to broaden its offer into roasting, training and experiential hospitality.<\/p>\n<p>The company, which already operates venues in Hereford\u2019s High Town and Old Market, will open a new flagship HQ site on Broad Street on 28 May, in the former Cotto restaurant unit.<\/p>\n<p>Founded by Sarah Bennett and James Gardner, the business began 27 years ago as an outdoor coffee cart and has since evolved into a multi-site operator in the city.<\/p>\n<p>The new site will house what the business describes as Hereford\u2019s first dedicated coffee roastery, alongside a coffee academy offering structured training programmes and workshops.<\/p>\n<p>The concept also includes space for tastings and events, aimed at extending activity beyond daytime trading.<\/p>\n<p>An evening format, branded \u201cAfter Dark at HQ\u201d, will also be introduced, with the venue transitioning into a coffee-led night-time space serving cocktails.<\/p>\n<p>Gardner said: \u201cHQ isn\u2019t just another coffee shop opening; it\u2019s the natural progression of nearly three decades of graft. For the first time, we\u2019re giving our customers the opportunity to see our coffee roasted in-house. But HQ is more than just a roastery. It brings together our coffee house, an accredited coffee academy, workshops, tastings and evening experiences under one roof. It\u2019s the full expression of the craft we\u2019ve been developing since day one.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hereford\u2019s Coffee Cart Company is opening a new HQ unit, expanding into roasting, training and evening trade<\/p>\n","protected":false},"author":266702,"featured_media":2112172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127686],"coauthors":[127717],"class_list":["post-2112171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-featured-story","tag-shropshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Independent coffee company launches third site | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Hereford\u2019s Coffee Cart Company is opening a new HQ unit, expanding into roasting, 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