{"id":2119018,"date":"2026-11-04T10:31:27","date_gmt":"2026-11-04T10:31:27","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/westmidlands\/?p=2119018"},"modified":"2026-11-04T10:31:27","modified_gmt":"2026-11-04T10:31:27","slug":"motorsport-safety-manufacturer-expands-through-specialist-harness-business-acquisition","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/westmidlands\/news\/2119018-motorsport-safety-manufacturer-expands-through-specialist-harness-business-acquisition","title":{"rendered":"Motorsport safety manufacturer expands through specialist harness business acquisition"},"content":{"rendered":"<p>Motorsport safety equipment manufacturer Lifeline Fire &amp; Safety Systems has expanded its product portfolio through the acquisition of fellow Coventry-based business Willans Safety Harnesses.<\/p>\n<p>The deal brings together two established names in motorsport safety, combining specialist expertise in fire suppression systems and FIA-approved safety harnesses under a single ownership structure.<\/p>\n<p>Founded in 1967, Willans has built an international reputation for manufacturing and supplying safety harnesses to the motorsport industry. Its products have been used by leading competitors across Formula One, NASCAR, IndyCar and rallying, supporting numerous world championship-winning drivers and teams over almost six decades.<\/p>\n<p>The acquisition marks a new chapter for the business, with a key priority being the preservation of the Willans name and its established customer relationships.<\/p>\n<p>Lifeline, which has spent more than 30 years developing its position as a global manufacturer of motorsport fire suppression and safety systems, plans to continue investing in the brand and its product offering.<\/p>\n<p>Jim Morris, managing director of Lifeline Fire &amp; Safety Systems, said: \u201cWillans Safety Harnesses is a fantastic business with a first-class reputation for its engineering excellence. I\u2019m delighted to welcome it into our group.<\/p>\n<p>\u201cA key focus of the acquisition is the preservation and continued development of the Willans brand. Under our ownership it\u2019s not just a new era, but customers, teams, and distributors can expect the values that have defined Willans for generations to remain firmly intact. The corporate team at mfg were instrumental in ensuring that we completed the acquisition within a tight timeframe, working closely with both me and other professional advisers involved.<\/p>\n<p>\u201cMore than anything, the acquisition represents a positive outcome for the outgoing owners, ensuring that the business they have successfully built continues under the stewardship of another specialist motorsport safety manufacturer with a strong understanding of the technical demands, regulatory environment and its heritage.\u201d<\/p>\n<p>The transaction was supported by corporate legal specialists at mfg Solicitors, who advised Lifeline throughout the acquisition, including negotiations and the structuring of the deal.<\/p>\n<p>The legal team was led by Phil Chapman, Lucy Harrold and Sufyaan Aslim.<\/p>\n<p>Lucy Harrold, corporate associate solicitor at mfg Solicitors said: \u201cThis unique acquisition brings together two of the most respected names in motorsport safety and ensures the long-term future of the Willans brand, a company whose heritage has been woven into the fabric of global motorsport for nearly six decades.<\/p>\n<p>\u201cSince 1967, Willans has supplied safety harnesses to leading teams across Formula One, NASCAR, IndyCar and rallying, supporting numerous world championship-winning drivers and teams throughout its history.<\/p>\n<p>\u201cThe transaction combines complementary product portfolios and brings together decades of specialist expertise in motorsport safety. Both companies share a common commitment to innovation, FIA compliance, quality manufacturing, and continuous product development. We were delighted to play our role in the deal and ensure the best outcome for both sides.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal brings together two established names in motorsport safety<\/p>\n","protected":false},"author":266702,"featured_media":2119019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57362],"coauthors":[127717],"class_list":["post-2119018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","tag-coventry-and-warwickshire","tag-featured-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motorsport safety manufacturer expands through specialist harness business acquisition | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Deal brings together two established names in motorsport safety\" \/>\n<meta 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