Bathroom specialist expands with acquisition of Harrogate retailer

A bathroom specialist based in Leeds has expanded into Harrogate following the acquisition of a high-end retailer.

More Bathrooms, part of the fifty- two year old Passmore Group , has snapped up Charms Bathrooms in a move that looks set to secure an additional £1m of revenue in the first year.

With the existing owners approaching retirement, this could have marked the end of an era for family-run Charms, said Passmore.

£6m turnover Passmore said it is now implementing plans to grow the business to £10m in the next three to five years, which will create 20 jobs for local fitters, installers and surveying staff in the process.

Managing director Tony Passmore said: “The acquisition of this well-known and respected Harrogate brand is a logical step in our ongoing expansion. In fact, the Harrogate deal is potentially the first of many.

“What mattered to us most was the cultural alignment and reputation of Charms. This is similarly a family-run brand synonymous with trust, quality and integrity, so the fit into our stable of companies was perfect. We look forward to bringing 50 years of installation expertise to the table – especially for some Charms’ clientele who may have previously used the company for ‘supply only’ bathroom purchases.”