World Cup ambitions look for hospitable reception from corporate audience
Rugby league is a sport that often sells itself short but the organisers of the Rugby League World Cup are unconsciously seeking to tackle that particular legacy.
One Champions Lounge ticket at Old Trafford for the men's and women's World Cup Finals on November 27 next year is priced at £995+VAT.
Is this the most expensive match ticket in the history of British rugby league?
"I would probably hazard a guess that it is," said the competition's commercial director Jon Neill, with a nervous laugh. "But this is the biggest tourn... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
