Refreshing investment revealed for iced tea brand
Harry Brompton’s Iced Tea has received £2m of growth capital from Leeds-based private investment office, Traditum.
The backing will allow Harry Brompton’s to build on its foundation in the UK Grocery channel – where it is already well established – and support an expansion into On-Trade, Out-of-Home, and international markets.
Ian O’Donohue, founder and chief tea officer of Harry Brompton’s, said: “Over the past few years, we’ve seen fantastic consumer response to Harry Brompton’s Iced Tea and the overall premium iced tea sector.
“This investment from Traditum will help us further innovate our range, extend our reach to new audiences, and continue shaping the future of non-alcoholic refreshment.
“I’m incredibly proud of our team’s commitment to quality and grateful to JW Markets for our initial introduction to Traditum.
“At Harry Brompton’s, we take natural ingredients from farm to bottle. Our black tea is ethically sourced in the Great Rift Valley located in the middle of the Kenyan highlands, where the climate is perfectly suited to growing the finest tea.”
The £2m investment was led by Iain Marlow and Oliver McRae from Traditum. Following the investment McRae has joined the board of Tudor drinks, which owns the Harry Brompton’s brand.
Marlow, head of investments at Traditum, said: “We look for small businesses with huge ambitions backed by strong leadership and people with a genuine passion for their product.
“Ian O’Donohue and Harry Brompton’s tick every box. Ian has established Harry Brompton’s as a high growth premium brand that has deservedly established itself as the iced tea of choice to consumers that value quality and true authenticity.
“We are grateful for the opportunity to invest in and support the business on its ambitious growth plans.
“Our investment will enable Harry Brompton’s to invest in more great people, strengthen distribution channels, grow brand awareness and meet growing consumer demand in the UK and overseas.”
The deal was introduced to Traditum by headhunting practice JW Markets, of which Traditum and Harry Brompton’s are both clients.
The investment was made possible by the support from advisors: James Skivington and Olivia Barrow from Browne Jacobson who provided legal advice to Traditum; Richard Wilson from RSM provided tax advice to support the investment; and James Taylor from Osborne Clarke provided legal advice to Harry Brompton’s.
