Historic merger to create Britain’s biggest breadmaker
The merger between iconic bread brands Hovis and Kingsmill is expected to be announced in the coming days.
Back in May, Allied Bakeries owner, Associated British Foods (ABF), confirmed it was in talks with Leeds private equity firm, Endless, to unite the brands.
Endless acquired the iconic bakery brand, Hovis, back in 2020 for an undisclosed price.
The proposed tie-up follows a long decline in sales of supermarket loaves amid competition from the likes of Warburtons, speciality bakers and a move to more low carb diets.
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