Experts reveal how to make your brand your secret weapon
YORKSHIRE business leaders are being offered an exclusive opportunity to learn about harnessing the power of their business’ brand.
TheBusinessDesk.com has teamed up with Yorkshire-based brand specialist Thompson Brand Partners to host a free event that will provide the audience with all the knowledge they need to make the most of their brand.
As a business leader, you already know how important the tools of the trade (like strategy, finance and people) are to your business. But did you know that you also have a secret weapon? A weapon that is probably not being used to its full potential. One that can deliver massive business advantage for a relatively small investment and one that can truly set you apart from your competitors… your brand.
‘Your Brand. Your Secret Weapon’ will be held at The Rose Bowl, Leeds Metropolitan University, on Monday May 17 and will feature presentations from top marketer Mike Hoban of Directgov, the nation’s official website and formerly of Barclays, British Airways and WH Smith; and Barry McNeill, managing director of Yorkshire-based sports technology business Prozone which counts Real Madrid, Chelsea, Arsenal and Manchester United among its clients.
Compered by David Parkin of Editor of TheBusinessDesk.com, attendees will hear how both Directgov and Prozone have achieved maximum advantage from their brands, and then have the chance to ask the experts how you can use your secret weapon to blow the competition away. If brand is so important to Branson, it’s time to know how important it could be to you.
The event is free but attendees must register their interest via the link below to be guaranteed a place.
It will be packed full of specifically invited business leaders so great for networking and we guarantee you will leave with at least one idea for making the most of your secret weapon.
Details – 6pm for 7pm (ends 8.30pm), Monday, May 17, 2010
Venue – The Rose Bowl, Leeds Metropolitan University
Please click here to email your interest in attending the event
The Speakers
Mike Hoban, Communications & Engagement Director, Directgov
Mike is Communications & Engagement Director for Directgov, the Nation’s Official website and flagship digital service delivery unit. Mike joined Directgov in January 2009 having spent 21 years in the private sector as a marketer, holding senior roles at Scottish Widows, Barclays, British Airways and WH Smith, so he knows all about what makes a great brand great.Highlighted by Marketing Magazine as one of the top 100 marketers in the country, Mike is a regularly requested conference speaker with a reputation for championing best practice marketing and putting the customer at the heart of the organisation. A former graduate of the USA’s Young Leaders in Europe programme, Mike is also an Associate Producer with a number of West End credits.
Barry McNeill, Managing Director, Prozone
Barry is one of the founding employees at Prozone Sports and has delivered insights and consultancy to over 100 sports organizations, including Manchester United, Real Madrid, Chelsea & Arsenal.
With a masters degree in Psychology, quantitative and qualitative research background and several national coaching qualifications Barry has combined these competencies with his passion for innovation and sports performance to develop one of the most credible brands in the sports technology industry.
Since Barry’s appointment to the Prozone board in 2007, the business has reported sustained profitability and achieved growth over consecutive years through shaping a world class brand, senior management team and credible long term business strategy.
