Leeds digital marketing agency to drive double glazing sales

LEEDS-based digital agency Bloom Media has been appointed by double glazing and conservatory giant Anglian Home Improvements to drive its online marketing campaign.

The firm, which has already been nominated for a number of industry awards this year, will manage Anglian’s search engine optimisation (SEO) and online brand management.

Bloom Media managing director Alex Craven said: “We are all really excited about this project and can’t wait to get started.

“We’ve set ourselves some pretty tough goals, but given our track record we’re confident we can deliver. It’s always great to work with clients who appreciate the true value of digital marketing and the benefits it can offer, and Anglian are really on the ball.”

Martin Troughton, Anglian’s marketing director, said that SEO was critical to the company’s success and that Bloom Media had a proven track record.

“But more than anything else they brought a wide range of innovative and pro-active ideas about how SEO could benefit our organisation and promote our brand,” he added.

“Campaign objectives include a mixture of commercially driven targets such as top listings on Google for target phrases as well as softer key performance indicators surrounding our online brand perception and reach.”