Bed retailer comfortable on growth targets
ONLINE bed retailer Time4Sleep is on track to hit its ambitious 2014 growth targets having exceeded its year-on-year first quarter revenue by 60%.
The Huddersfield-based firm specialises in bed frames, divans and mattresses and is aiming to achieve an annual revenue target of £4m by the end of its 2014 financial year in October.
This represents a 33% (£1m) year-on-year increase on 2013 and follows seven successful years of consecutive growth.
Formed in 2006 in response to the boom in online shopping, the company now plans to meet its ambitious targets by expanding its product portfolio with new ranges, reducing delivery times further, boosting its team and increasing marketing investment in the brand.
Jonathan Warren, director and founder of Time4Sleep, said: “We’re delighted to have had such a great start to our financial year, following seven years of rapid growth. It’s an exciting time for the business, and we’re extremely confident of hitting our biggest ever annual revenue target this year.
“We created Time4Sleep when the market for buying furniture online was still in its infancy, but had a clear strategy in place from day one. The aim back then was simply to source bed frames directly from overseas manufacturers in order to provide quality products to British consumers at the cheapest possible price.
“The online retail environment is extremely fast-paced and so the key to long-term success is to continually evolve and respond to the latest market challenges and changing customer needs.”
