SHEFFIELD-BASED Revolution Hair Concepts has expanded its business into the Middle East.
Five years after it was founded by Ben Collins and Martin Gallagher, the hair and beauty products manufacturer is about to open a Kuwait office to manage the distribution for its Noir Caviar and Revoplex brands.
It will also exhibit at Beauty World Dubai next May, at the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East, as part of its expansion plans for the region.
Recently, chief executive Ben Collins, led a trip to Kuwait which included presenting its products to more than 200 hair salons.
Mr Collins said: “It is a very exciting time for Revolution Hair Concepts, we are working extremely hard to increase the global distribution for all of our brands. We view the Middle East as a key growth area for our business and this will be reflected in the investments that we make in the region over the next 12 months.”
