Creative/Digital: Hull Freedom Festival; Leeds Beckett; Visit Leeds; Bloom Agency
CRANSWICK has been announced as headline sponsor of Hull’s Freedom Festival for the next three years.
The food producer and supplier, which employs more than 8,000 people in the East Riding, is extending its support of Hull’s biggest arts and culture event after sponsoring the Bridge Stage at the festival last year.
Its chief executive said the long-term partnership underlined both organisations’ shared ambitions regarding social, cultural and economic regeneration of the region.
Adam Couch said: “As one of the region’s largest employers, we have a commitment to our employees and the area they live in. Cranswick’s beliefs mirror those of Freedom Festival; we are passionate about engaging and connecting with the local community to support long-term regeneration.
“We’re delighted to be sponsoring Freedom Festival again, and to pledge our support for the next three years. To be involved in this fantastic event here in Hull is a privilege, and we wish the Freedom Festival team great success for the year ahead and beyond.”
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CRIME experts at Leeds Beckett University have joined forces with West Yorkshire Police to develop new ways of fighting cyber-crime.
Reporting directly to the Home Office and supported by the College of Policing and the Higher Education Funding Council for England, the project could ultimately help to transform the way digital crime is policed across the country.
The £640,000 project funded by the Police Knowledge Fund, is just one of those being undertaken by the Cybercrime and Security Innovation Centre (CSI Centre) at Leeds Beckett University.
As part of an exciting 18-month project, academics from Leeds Beckett University are working with West Yorkshire Police (WYP) to identify the knowledge gaps in digital investigations.
Dr Z. Cliffe Schreuders, senior lecturer in computer security at Leeds Beckett, said: Cyber-enabled crime is a rapidly emerging and ever-evolving threat. As technology changes and improves, so do the criminals – which is why the work we’re doing with WYP is ambitious and challenging.
“Our role is to work with West Yorkshire Police, helping to identify areas where they are strong and where they can be improved. We have collaborated with all levels of WYP in the last six months to identify potential areas for improvement and the challenge now is to design and evaluate alternative solutions – to bring about improvements.”
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VISIT LEEDS has signed up Brighton-based sales and marketing agency China Travel Outbound to provide PR and travel trade representation services.
The specialist agency, which has a team of staff based in Beijing, will be conducting a programme of sales, marketing and training calls with major tour operators and travel agents in China on behalf of Visit Leeds and the wider City Region.
There will also be a PR campaign running over the next three months, including a media briefing and workshop and press communication, delivering key tourism messages about Leeds and the surrounding areas to influential Chinese media.
China Travel Outbound will also be setting up a microblogging or ‘Sina Weibo’ social media account for Visit Leeds. The Weibo platform has over 500 million users and is similar to Twitter which is not accessible in China.
China Travel Outbound has also been working with the Leeds City Region Enterprise Partnership on a social media campaign aimed at reconnecting with the 10,000 Chinese alumni of the Leeds City Region’s universities.
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CONSTRUCTION company SIG Distribution has renewed its marketing focus with a customer-led campaign created by Bloom Agency.
The integrated marketing campaign includes everything from digital advertising to outdoor media and comprises advertising, digital marketing, direct marketing, exhibition design and a range of supporting printed and digital collateral.
Joe Mason, creative director at Bloom Agency, led on the project.
He said: “The ‘Build Your Name On Us’ campaign uses real customers speaking directly through images, words and film together with icons, graphics and animation to explain key benefits to customers of partnering with SIG.
“The campaign uses a number of guarantees and benefits to build confidence and reassure customers that they can build their reputation on SIG.”
