Media Buzz: Account wins and appointments at Brand8; Award for Stickyeyes; and more
PUBLIC relations agency Brand8 PR has won two accounts and recruited an account director and account manager.
The Leeds-based business has been appointed by Germany-based automated waste sorting system manufacturer TITECH to help manage its launch into South America and also won the contract to handle public relations for a £4m enterprise park to be built in Bradford on behalf of the Newlands Community Association (NCA).
Account director Liz Dimitrijevic has joined Brand8 PR along with account manager, Lisa McGauley, to manage the agency’s growing business-to-business, consumer and property client portfolio which includes Yorkshire law firm Gordons, White Rose Shopping Centre in Leeds and London-based sustainable community developer BioRegional Quintain.
Before being appointed by Brand8 PR, Ms Dimitrijevic held a number of senior positions including head of PR at Colbear Advertising in Doncaster and PR manager at Leeds United, while Ms McGauley joins after seven years at Otley agency Imagen.
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SEARCH marketing agency Stickyeyes has been awarded an econsultancy Innovation in Online PR Award for its work on the first ever foursquare race to The North Pole.
Motorcycle insurance specialist Carole Nash wanted to promote chief executive David Newman’s charity trek to the North Pole and the Leeds-based Stickyeyes team identified the opportunity for David to be the first to check in via location-based social networking service foursquare.
Craig Chalmers, managing director of Stickyeyes, said: “Our research and development team had to investigate a number of technical considerations before the trek could be attempted ensuring the phone could work in -35 degree temperatures and developing technology to tether an android and satellite phone so David could check in when he arrived at his destination.”
“As a result of the campaign, donations to the two charities, BASIC and Riders for Health, soared along with Carole Nash’s rankings and visitor numbers.”
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THE Royal Horticultural Society (RHS) has appointed MediaVest Leeds to handle the RHS Gardens, Wisley, Rosemoor, Harlow Carr and Hyde Hall, media activity for the next three years.
This expands the existing relationship with MediaVest Leeds, which already encompasses Chelsea Flower Show, Hampton Court Flower Show, Tatton Park Flower Show and Cardiff Flower Show, and RHS Membership recruitment.
Kevin Cunningham, MediaVest’s head of interactive, said: “We’re delighted to continue working with the RHS. They are a great team and the appointment is testament to the hard work we’ve both put in over the last two years. Robust cross channel measurement and actioning this insight in all our media decisions has been the key to our past and ultimately future success with the RHS.”
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