Epiphany wins CBI work

EMPLOYERS’ organisation, the CBI, has appointed Leeds-based Epiphany Solutions to build and develop a series of microsites and engagement tools which will help it communicate more effectively with businesses across the country.

In addition to enhancing the CBI’s communication with its existing members through dedicated sites which have improved member interaction, Epiphany will also improve the online visibility of the CBI as a whole which will aide in the recruitment of new members.

Epiphany has built four sites – around climate change, higher education, public services and tax reform – which aside from video, audio and written content, include tools to allow RSS feeds and blogs, providing the CBI with enhanced, two-way communication with its members.

Epiphany is also holding a series of seminars for key stakeholders within the CBI on making the best use of online and search marketing to reach their audiences.

Robin Skidmore, commercial director at Epiphany, said: “The CBI has a huge volume of content providing a wealth of information for its members – what we’re doing is segmenting that knowledge into specialist microsites which brings a number of benefits internally and externally.

Graham Smith, head of marketing at the CBI, said: “Our members consider us to be the voice of business.  As such we need to be the leading source of information on all relevant policy areas.

“In appointing Epiphany, our core objective was to make our content more readily available – and more visible – to our key audiences: government and policymakers, business and the media.”

An independent league table published last month of the country’s biggest digital marketing agencies has shown that Epiphany is the UK’s fastest-growing search marketing agency, with its total staff increasing year-on-year by 178%; it is the 13th largest search marketing agency in the UK.

Its clients include the Royal Institution of Chartered Surveyors (RICS), SilentNight Group and 3 Mobile.