Morrisons awards DVD and CD contract

HOME entertainment distributor MBL has won a three year deal with Yorkshire supermarket giant, Morrisons.

The Manchester-based company will supply CDs, DVDs and games to Bradford-based Morrisons’ stores as the chain continues to benefit from the decline of entertainment sales on the high street.

MBL’s chief executive Trevor Allan said the business has responded aggressively to the changes in the market place and the demise of its major competitor, EUK.

He said: “We are delighted to be working so closely with one of the industry’s key retailers and look forward to continuing to drive their business forward.”

John Vinuesa, home and leisure director at Morrisons added: “We are delighted to award exclusive supply of our home entertainment business to MBL, a company we have worked closely with for over 10 years.”

“MBL has demonstrated to us that they are able to react swiftly in a fast changing market and that they have a real commitment to Morrisons, ensuring we are get the level of support and priority our customers deserve.”