‘Mad’ tea business launched
A RICHMOND-based wholesaler has turned his passion for a good brew into a new business venture.
Michael Harrison, managing director of wholesale specialist food business, Northern Select Foods, has launched sister division The Mad Hatter Tea Company – a premium quality tea brand aimed at the deli, farm shop, retail, wholesale and catering sectors.
The new business, which has been launched with a six figure sum investment, has taken almost a decade to realise following painstaking research, talks with the Indian Tea Board and trips to overseas plantations.
The final perfectly balanced blend – 80% sourced from a variety of tea plantations in India and 20% from Kenya – offers great depth of colour, combined with a rich, smooth and curiously refreshing, clean taste.
Mr Harrison said: “The aim of the company is to put the spotlight on a quality beverage that simply revives the spirit, enriches the mood and adds peppiness and cheerfulness to the substance of life.
“Tea is one of the most popular beverages in the world and with the Mad Hatter’s unique connection with tea and the base of our business, it seems appropriate that they are now blended together so everyone can experience a taste of Wonderland.”
The tea is complemented by a product and gift pack range including the Mad Hatter top-hat shaped ginger biscuit, Mad Hatter novelty top hats, storage jar for 50 envelope tea bags, jotter pad and badge.
The company’s name pays tribute to author of ‘Alice in Wonderland’ Lewis Caroll, who went to school in Richmond.
