Workshop behind Backing Young Britain campaign

THE website behind Prime Minister Gordon Brown’s £1bn campaign to encourage businesses to support Britain’s young people has been designed and built by a Sheffield company.

The Workshop was appointed by the Department for Work and Pensions (DWP) to create a website for the Government’s Backing Young Britain campaign.

Backing Young Britain aims to support graduates, school leavers and unemployed 18- to 24-year-olds by seeking pledges of support from UK employers.

Since the website’s launch this summer, hundreds of major organisations have signed-up to support the campaign, pledging offers of mentoring, training, apprenticeships, jobs and work experience.

Now, The Workshop, a creative consultancy that specialises in design, e-learning and website production, has joined the likes of Morrisons, Microsoft, Alan Sugar and Cadbury to pledge its own support for Backing Young Britain.

Mark Pearce, director at The Workshop, said: “The Workshop has always supported young people in Sheffield, from mentoring design students right through to the work we do with Roundabout, the city’s charity for young homeless people.

“Backing Young Britain shares our own philosophy on the importance of investing in our future talent, so it seems very appropriate that having created the website we also pledge our direct support for the campaign.”

Organisations that sign up to the campaign can display their logo on the Backing Young Britain website (www.hmg.gov.uk/backingyoungbritain) and include a written profile for their own web page.

The Workshop also designed and produced the exhibition stands that were used as a back-drop to the high profile launch of the campaign by Gordon Brown, whose television launch address can be viewed in the ‘Campaign news’ section of the Backing Young Britain website.