Far East deal tastes good for Yorkshire Crisps
YORKSHIRE Crisps are to be exported for sale in Hong Kong, China and Macau following an exclusive deal with European Gourmet.
Yorkshire Crisps, based in Rotherham, and the distribution agent have been working together following their introduction at the International Food and Drink Event (IFE) in March.
The first shipping container of crisps will arrive in Hong Kong next month.
Tim Wheatley, sales director at The Yorkshire Crisp Company, said: “I feel very optimistic about the success we potentially have with European Gourmet.
“China is very much an emerging market, the potential is huge and I’m sure they are the right partners to take this forward for us.”
European Gourmet is one of the most prominent food and beverage distribution companies in Hong Kong and China.
Its distribution network in China covers chain stores, coffee shops and department stores as well as major hotels, clubs and bars, including The Hong Kong Jockey Club.
Terence Yan, of European Gourmet, said: “We believe that quality is a key factor for successful food products and we love the fact that Yorkshire Crisps are made from locally grown potatoes, hand-fried in pure sunflower oil and flavoured with completely natural flavourings.
“The crisps are made to order which, along with the unique drums and a long shelf life of seven months, is a major benefit for overseas importers like us in Asia.”
Flavours of the crisps including Lightly Sea Salted, Henderson’s Yorkshire Sauce and Nowt On are already being sold in other regional supermarkets and John Lewis Food Halls, Fortnum & Mason, Harvey Nichols and Selfridges.
