Media Buzz: Skates on for Sheffield; Proper PR wins NHS ‘disaster’ contract and more

SHEFFIELD has its skates on after winning the bid to host the European Figure Skating Championships 2012.

This is the first time in 20 years that the event will take place in the UK.

Yorkshire Forward, the National Ice Skating Association (NISA), Sheffield City Council, Yorkshire South and Leeds-based brand, design and digital agency BrandNew worked together to help bring the event to Sheffield Arena.

Andy Tordoff, assistant director at Yorkshire Forward, said: “Yorkshire Forward is delighted that the International Skating Union has selected Sheffield to host the European Figure Skating Championships 2012.

“This demonstrates the excellence that can be achieved when partner organisations work successfully together to bring great sporting events to the region. This event will have a positive impact on the region’s economy and give significant exposure to our facilities, athletes, businesses and innovators linked to ice sports.”

The city’s multi-million pound sports venue iceSheffield will be used as a training base for participants. The venue has already been selected to host to the ISU Junior Grand Prix in 2010.


ONLINE marketing and website design specialists at Quba in Sheffield have won the brief to produce a campaign aimed at boosting sales for leading cutlery brand Oneida.

The contract includes a pay-per-click Google campaign, the development of targeted email offers and the management of affiliate websites.

Account director David Sealey said: “We are delighted to be working with such a prestigious brand on a project aimed at increasing sales by over 25% in the coming year.”


Bill HearldPROPER PR has won a contract to communicate a new NHS ‘disaster’ plan.

The plan communicates the health service’s business continuity management plan to all hospitals, health trusts and senior NHS managers.

A team of specialists drew up the business continuity plan for the NHS to ensure the service continues to operate during severe disruption such as flu pandemics, flooding, major fires or fuel strikes.

The ‘disaster’ plan – part of the wider initiative ‘NHS Resilience’ – ensures that patients continue to receive uninterrupted health care throughout any crisis that may affect NHS staff, premises or supplies.

“We are a fairly new PR company and to win this contract is a major milestone. It is an important job,” said Bill Hearld, founder of Proper PR.


Housing developmentRESIDENTIAL developer Strata Homes has appointed strategic and creative agency Propaganda to create a brand proposition based on a 14-week programme of research.

Propaganda will lead the strategic team with input from digital agency Coolpink and The Data People.

The programme will provide the platform for brand development for the house builder, which is looking ahead to the expected upturn in the residential housing market over the next 12 months.

Propaganda’s client services director Richard McMurrough said: “The outcome of our research will enable us to lead the brand strategy and work in partnership with Coolpink and The Data People to devise a market-leading proposition for Strata Homes.”