Artificial Intelligence tech launched by marketers
Digital marketers Jaywing have launched Artificial Intelligence-powered technology.
The technology harvests, processes and analyses data providing “advanced insights” through AI and VR product suite; Jaywing Intelligence
The Jaywing Intelligence technology is being used by more than 15 clients across a variety of sectors, including Sky, ITV, Anytime Fitness Australia and KPMG.
Jaywing Intelligence comprises three components: data collection, intelligence and automated real-time decisions.
Data is collected across online and offline sources, including interactions and transactions, such as viewing a web page, adding an item to a basket, purchasing an item, replying to a tweet, or clicking a Google AdWords link. It is also able to collate competitor pricing data and search results.
The company said its intelligence algorithms then analyse the data, to produce insight, which can be viewed and interacted with using Virtual Reality.
The Artificial Intelligence decision engine then delivers automated real-time marketing decisions.
Rob Shaw, CEO UK & Australia, commented, “With one in ten of our seven-hundred employees being a heavyweight data scientist, we’ve been able to captialise on almost twenty years of heritage in using advanced mathematics to solve client challenges and today’s processing power to bring to the market a revolutionary product suite that has a multitude of marketing applications.
“The launch of Jaywing Intelligence marks the integration of technologies acquired as part of the acquisition of Bloom last year and existing marketing products created by Jaywing’s Data Science team.
“The combination of these technologies and the skill of the Bloom and Jaywing Data and Computer Scientists has resulted in further development to create a new and enhanced set of services that we are very excited formally to bring to the market.”
Alex Craven, MD of Jaywing Intelligence explained: “The proliferation of data has presented marketers with many challenges and often a skills gap to make best use of it.
“While there are emerging AI products on the market, few have the breadth of application or are delivered at price points that make them accessible to any but a few organisations. Because Jaywing is a truly collaborative company with many deep specialisms in marketing, we’re able to apply all our collective smarts to the real issues marketers face.”
