North Yorkshire wine merchant launches tasting challenge

North Yorkshire wine merchant Bon Coeur Fine Wines has launched a consumer wine challenge ‘Taste Like a Wine Pro’.

The challenge will see Bon Coeur select a tasting team of 12 wine lovers every three months, each of whom will each receive a total of six different wines to taste.

Members of the team will be asked to create their own personal tasting notes and score each wine according to their own opinion.  Their tasting notes and critique will be shared on Bon Coeur’s new interactive website and through social media channels.

The challenge calls for novices and enthusiasts to connect with wine and Bon Coeur says it aims to debunk the perceived pompousness of wine and communicate it in a fun and engaging way.

Founder of Bon Coeur, James Goodhart, said: “We are very excited to be launching our first ever nationwide consumer wine campaign. If you enjoy tasting wine and having fun with it, then you’re exactly the sort of person we are looking for.  Wine can be viewed as rather intimidating, but at Bon Coeur we love good wine and believe that everyone can enjoy trying and tasting a variety of different wines.

“The Taste Like a Wine Pro campaign is about breaking down the barriers and giving budding wine enthusiasts a platform to explore the wonderful world of wine; whilst sharing their experience with thousands of others looking for a great wine choice.”

The wines that successful applicants receive will be based on their personal preferences and palate which will be identified in the application process.

Tasters will be armed with information including ideal serving temperature and background information on the grape or blend of grapes.

As well as writing a tasting note for Bon Coeur, tasters will be required to give an overall score of the wine, taking into consideration not only whether they like the wine, but also value for money.  Each month the top taster will be announced and receive a £100 voucher to spend online or in-store with Bon Coeur.
Applications close on October 16.