Agency overview: Content agency announces ambitious growth plans; New contracts for Alchemy Media

Jillaine Hudson, Vicky Carr, Katie Oxtoby, Jenni Moulson, Kate Moore, Abi Hindmarch

Harrogate agency The Content Market has expanded its team and relocated to new offices as it prepares to move its operations nationwide during 2018.

The agency was launched by three former journalists in 2015 to create bespoke written and visual content for businesses and agencies.

Recent contract wins including global interim management provider IXPA and Virtual Resolution, one of the UK’s largest dedicated animation and 3D visualisation studios.

The Content Market now has a six-strong content marketing team and a dedicated video production division offering storyboarding, film and animation.

Following a move to larger premises at Windsor House in Harrogate this autumn, the agency appointed Kate Moore, a communications strategist who has previously worked for Oxford Brookes University and Oxfordshire County Council.

She will work closely with former Los Angeles media specialist Abi Hindmarch,  who heads up social media marketing, to drive marketing strategy and engagement for clients.

Co-founder and director Jenni Moulson said plans for 2018 would include establishing offices in London and Edinburgh and adding to the head count in Yorkshire to boost in-house video and graphic design capability.

She said: “Our strength has always been to create original written content with a journalistic edge. Alongside that, we focus heavily on how that content is shared and visualised for maximum impact with audiences.

“We have built good networks in London and Edinburgh which have led to us winning work there and the next natural step is to expand our presence in these two cities as we move towards becoming a recognised specialist in content creation on a national level.”


Harrogate-based Alchemy Media has won six new clients in the past month and launched new campaigns for existing clients, Harringtons and Boost Drinks.

Alchemy has been appointed by Primula to work on their Christmas campaign.  This win follows five further wins in recent weeks: a consumer campaign for Zen Internet;  Leeds-based Arrow Cars; and Happier Windows.  The Alchemy team have also been appointed by Stowe Family Law and have successfully re-pitched for Electricity North West.

Alchemy Media Managing Director, Bridget Moore, said: “At long last the big network agencies are finally facing tough and damaging questions about the lack of transparency in media pricing and impartiality in planning.  Not before time either – this is something we’ve been saying for 11 years.  This quarter is historically a very busy one for us but this number of new account wins and campaign launches is unprecedented.  We believe this proves that there’s a real and growing demand for our offering of smarter planning and truly independent media buying, delivered by a highly experienced team.

“In addition to the new account wins, we’ve recently taken Boost Drinks onto TV for the first time and launched a three-month £1.25m campaign for pet food brand Harringtons.

“The Harringtons campaign leads with sponsorship of the fifth series of Channel 5’s huge hit documentary The Yorkshire Vet, closely followed with sponsorship of Ben Fogle’s: New Lives In The Wild, another Channel 5 hit series, both of which are strongly aligned to the brand’s target audience.