Tesco listing boosts brewery’s plans for growth

Great Newsome Brewery has scored a major retailer hat-trick.

The East Yorkshire-based craft brewer has secured a deal with Tesco following successful business with Asda and Waitrose.

Six of its most popular premium bottled beers will be on the supermarket giant’s shelves across the Humber region from this month.

The farm-based brewery near Winestead, east of Hull, is celebrating its 10th anniversary this year and is working on a substantial expansion of brewing capacity with an extension on course to be completed in 2018.

Director Matthew Hodgson said: “We have been working to get into Tesco for some time now and we are pleased to announce that all the hard work has paid off.

“Our brand and business has shown strong growth in a highly competitive sector and we have many loyal fans who will now have more opportunities to buy. We also believe that the Tesco business will boost brand awareness and open us up to a new audience of beer lovers.”

Initially, Great Newsome’s products will be listed in 16 regional stores reflecting Tesco’s strategy of stocking artisan food and drink from local suppliers.

“It is possible that we will be nationally listed in the future,” added Hodgson. “Although our intention at present is to ensure that we maintain our exceptionally high standards in both quality of product and service.”

The brewery also supplies regional pubs, bars, cafes, restaurants, convenience stores, garage forecourts and farm shops as well as having national business with Wetherspoons and Punch Taverns. Business in the Italian market is also showing growth, the company said.

Great Newsome brewed Brewculture, the official beer of Hull UK City of Culture 2017.