DJ brand Decksaver tunes up for milestone
A Leeds-based manufacturer, which develops protective covers for the latest DJ, music producer and audio equipment used by venues including Pacha in Ibiza and the Ministry of Sound in London, is marking 10 years in business.
Decksaver was founded by Mustafa El-Etriby, a former DJ and product design graduate. Upon moving home after university, the genesis of Decksaver arrived when his younger brother damaged one of his prized Pioneer DJ decks.
El-Etriby saw a gap in the market for bespoke protective covers for the latest audio technology.
While completing his master’s degree, El-Etriby became an employee of Vacform Group and he presented the idea of Decksaver to chairman David Aarons and managing director Kevin Quinn.
In January 2008 the first Decksaver for the Pioneer CDJ-1000 reached consumers and Decksaver quickly became the industry standard for protecting DJ wares in European super clubs such as Ministry Of Sound, Fabric, Space, Pacha and Café Mambo.
In the following years the product spread across the globe, picking up distributors all over Europe, America, Africa, Asia and Australasia.
El-Etriby said: “I remember designing the first cover and approaching Kevin Quinn and David Aarons at Vacform Group. They were extremely supportive and allowed me to start working with a small team on creating a few more units. It was a side project that has become big.
“When we started out with Decksaver, the recession was hitting consumers and businesses hard – it was a scary time but Decksaver has gone from strength-to-strength. The success and growth we have seen these past 10 years has been phenomenal, there are infinite possibilities and I don’t think we’ve even scratched the surface with this brand yet.
“Our main aim for 2018 and beyond is to reinvest to move the brand forward, bring more people into the business and continue to grow and lead the way with innovation, design and quality.”