Wakefield firm announces re-brand

A software service provider to the manufacturing sector has relaunched as SSG Insight, reflecting the growing role of insight in making intelligent business decisions for the manufacturing and distribution industries.
The Wakefield-based company, formerly known as the SoftSols Group, delivers data analysis, helping British manufacturers compete globally by effectively managing their assets to drive better business performance.
Alongside the re-brand, the firm has also announced the appointment of two new C-suite directors, Ian Dowd as group chief marketing officer and Andrew Orme as chief commercial officer in EMEA.
Both will be based at the Yorkshire headquarters and will be responsible for driving the business forward, with ambitious growth plans to expand in to EMEA and ASPAC regions already underway.
Central to SSG Insight’s future strategy is investment in key product areas, including Agility, which provides visibility over costs and production efficiency among other core KPIs.
Working with its core Agility customer base, SSG Insight recently concluded a major Data Intelligence Project, drawing upon a sample of more than 4.6m work orders from January 2014 to December 2017.
Manufacturers represented in the project spanned food, chemicals, paper, aerospace, automotive and plastics industries. Work completed on time was shown to improve by over 50% on average as a result of utilising the product’s insight, mobile solutions and KPI tracking.
Dowd said: “The coming years represent an incredibly important period of change for the UK manufacturing sector. The relationship Britain holds with the EU under Brexit, along with factors at play in Rest of World territories under Industry 4.0, both cement a step-change in process and innovation across the globe.
“Our rebrand enables us to be in the best possible position to help our customers retain a competitive advantage by providing valuable business insight, helping British manufacturers navigate the challenges and maximise the opportunities ahead of them.”
Orme added: “We are proud to work with businesses of all sizes around the world, including major international brands in the manufacturing and distribution sectors, as well as the transport and healthcare industries. As SSG Insight we are helping our customers to unlock the value in their operational data and processes.”
Jon Moody, Group Chief Product Officer added: “We have ambitious plans underway for SSG Insight including a busy product pipeline with multiple launches scheduled over the next three months. We are building on the SoftSols legacy, which delivered more than three decades of innovation, to focus our future new product development on enhancing the user experience, supporting integrated mobile working for better productivity, and creating powerful reporting tools for tracking trends and improved decision making.”