Sheffield tech firm joins Prime Minister on African trade mission
Telematics technology provider The Floow is accompanying the Prime Minister on her first official visit to Africa this week.
The Floow uses cutting edge technology, social and data science to address the dangers that road users face by developing solutions for insurance companies and auto manufacturers around the world.
On the official visit, 29 senior business leaders from across the country will be representing the best of British business in technology, infrastructure and financial and professional services.
Visiting South Africa, Nigeria, and Kenya over the course of the trip, they will meet with leading businesses, policy makers and entrepreneurs in order to build new investment, trading and export ties between the UK and these emerging markets.
Prime Minister Theresa May said: “The Floow’s international success shows how innovation and expertise at the heart of the Northern Powerhouse is driving growth and delivering real change not only within the UK, but also on the global stage.
“That’s why I’m so glad they are joining me on this visit to Africa where they will help showcase the unique offer which UK businesses hold for African nations.”
David James, chief operating officer of The Floow, said: “Africa is developing fast; according to the International Monetary Fund, African economies are amongst the fastest growing in the world so this is an exciting continent to do business in.
“I’m delighted to be joining the Prime Minister’s trade delegation to the region to identify opportunities for The Floow to develop our business and support clients in across Africa from our home in Sheffield.”
The Floow’s range of solutions allows insurers to price their policies fairly and accurately, helping drivers to improve their performance, and allow manufacturers and policy makers to design vehicle and road systems that are in tune with the changing needs of drivers.
Already working with partners across five continents, this visit will open up new opportunities for expansion and collaboration in key markets in Africa for the Sheffield firm which has created over 100 jobs in the city.
