Bramall Lane shortlisted to host Women’s Euro Championships

The Football Association has named Sheffield United’s home of Bramall Lane in its bid to stage the UEFA Women’s EURO 2021 in England.

The FA has said that the bid will provide a commercial and profiling boost to the area as the tournament attracts a large print and broadcast media audience across Europe as well as overseas visitors and players and officials from 16 countries.

In recent years, Bramall Lane has staged a number of high profile events, such as the Kell Brook world championship boxing bout, the opening ceremony for the UK Special Olympics, the UEFA Under 21 qualifier for the 2019 championships and the FA Women Premier League Championship play-off.

Rotherham and the AESSEAL New York Stadium are also included in the bid. This announcement comes as Sheffield United Women were recently granted permission to play in the second tier of the Women’s Super League.

Other proposed UK cities and stadia included in the bid are: Brighton – Amex Stadium; London – Wembley Stadium connected by EE and Brentford Community Stadium; Milton Keynes – Stadium MK;  Manchester – Manchester City Academy Stadium; Nottingham – Meadow Lane and Peterborough – ABAX Stadium.

Councillor Mary Lea, Cabinet Member for Culture, Parks and Leisure, said: “Sheffield is the home of football; this is where the rules were written, this is home to the first, and the oldest teams in the world, and this is a reinforcement of Sheffield as a world-class location for world-class events.

“Sheffield’s presence, along with Rotherham’s shows the growing support and involvement in women’s football across South Yorkshire and means this is great news for the women and girls involved in playing football, and their families and friends, as their footballing heroes and role models could be heading for the city.”

Dave McCarthy, Sheffield United Operations Director, added: “This is wonderful news. The development of our stadium and investment in the pitch means that we are now in a position to stage high profile matches and events which bring so much benefit to the city as well.

“We have developed a close working partnership with Sheffield City Council and event reputation which I am sure has helped in being chosen as part of the Football Association’s bid.”

UEFA’s deadline for bids to stage the tournament is Friday 31 August, with a final decision on the host nation to be taken by the UEFA Executive Committee in early December 2018.

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