Trampoline park operator targets overseas expansion with £3m investment

Gravity, the UK’s largest trampoline park operator, has raised £3m to diversify into new areas of the leisure market

The Castleford-headquartered business raised the funds from Guinness Asset Management, which also completed a £5m investment in Gravity last April.

Led by founders Harvey Jenkinson and Michael Harrison, the investment will be used to add the latest leisure attractions to Gravity’s current sites.

The funds will also go towards building Gravity’s franchise and partnership programme which has already seen work begin on a ten park franchise deal in Saudi Arabia.

The trampoline park operator has also revealed it has received interest from countries such as the UAE, India and Continental Europe.

Operating in high footfall retail and leisure destinations, Gravity attracted over 600,000 bouncers in 2017, and is on target for over 1,000,000 this year, with an expected turnover of £12m.

Harvey Jenkinson, co-founder and CEO, said: “We started as a trampoline park and have become a fully diversified leisure business with many attractions on offer.

“What has stayed at the heart of our Company is a focus on quality customer service, and high standards of health and safety – we are excited to see what the future brings!”

Michael Harrison, co-founder and CCO, added: “In just four years we have become the UK’s fastest growing leisure Company. Where others have faced challenges and closures, we have prospered.

“We have ambitious plans for the business and are pleased that Guinness Asset Management has remained as our investment partner”.