Immerse your business in immersive technology

Immersive technologies are not just for gamers. AR (augmented reality) and VR (virtual reality) are being enthusiastically adopted by many businesses. Enterprise Europe Network explores.

There’s a great deal of business potential in harnessing the ability to see and interact with new environments or products in a virtual world. Not only can these technologies boost productivity and efficiency – for example, by saving money on expensive prototyping – but they can also revolutionise things like training and R&D.

They are creating innovative and exciting customer experiences too:  approximately 75 % of the biggest brands in the world have integrated VR into their marketing strategy to date, because of its power as a marketing tool:  it increases buyer awareness, accelerates the purchasing process and offers more personalised choices to buyers.

There’ll be a fantastic opportunity to find out more early in the New Year, when Enterprise Europe Network’s ‘Up Your Game’ event in Bradford will bring a whole range of creative companies to the region, including immersive technology providers from overseas.

 

All kinds of different sectors are now using immersive technologies.  Here are just a few:

Tourism:   AR technology is now being used, to give visitors a whole new way of experiencing England’s historic cities.  Using English Heritage’s app, visitors can uncover AR displays, reconstructions and 360-degree panoramas telling the unique story of each site.  It should broaden the appeal of these historic cities for younger audiences, as well as encourage return visits.

Healthcare: Sheffield Hallam University has developed a VR game which is used as distraction therapy, to help burns victims deal with the agonising pain they can experience during medical treatment.  The immersive nature of VR can help patients stop focusing on the pain, as they are effectively ‘elsewhere’.

Construction: Sustainable urban developer Citu has partnered with Leeds Beckett University to co-design a zero carbon housing solution to world class standards. Computer generated images (CGIs) and detailed designs were unveiled last year and potential buyers can have a look around the development through a fully immersive VR experience before the houses have even been built.

Food & drink: Australian wine brand 19 Crimes has used AR to create memorable marketing campaigns, telling the story of the historic criminals pictured on their labels and engaging with customers in a whole new way.

Come and find out more

Local companies now have a unique opportunity to meet some of the world’s leading digital developers and creative innovators right on their doorstep, here in Yorkshire.

‘Up Your Game’, part of the Yorkshire Games Festival which will take place in Bradford in early 2019,  offers you a platform to get involved, learn about the new technology and form potentially game-changing global collaborations.

Organised by the Enterprise Europe Network, this international business-to-business matchmaking event will be a unique opportunity to explore how you can form strategic partnerships to boost your business with the very latest games, motion graphics, VFX, AR and VR technology.

Find out more and register online

Location: National Science and Media Museum, Bradford

Date: 7 & 8 February 2019

Contact Phone Number: 0300 123 3144

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