Morrisons reports sales growth for fourth consecutive Christmas

Morrisons, the Bradford-headquartered supermarket chain, has reported sales growth for the fourth consecutive Christmas.

For the nine weeks to 6 January, Morrisons saw like-for-like sales excluding fuel rise by 3.6%, comprising contributions from retail of 0.6% and wholesale of 3.0%.

Like-for-like sales including fuel were also up 3.4%. For this period, the supermarket’s total sales rose by 4% excluding fuel (3.8% including fuel).

Morrisons said that  it “performed well, sustaining a strong offer and trading the business hard for customers,” over the busy Christmas and New Year period.

David Potts, chief executive of Morrisons, said: “This is Morrisons fourth consecutive Christmas of like for like sales growth during the turnaround. Our performance shows colleagues are listening hard and responding to customers, providing consistently great value and good quality when it matters most.

“I would once again like to thank the whole Morrisons team for what they continue to do for our customers. Morrisons is well set to keep improving the shopping trip and become more and more relevant for more customers”.