My Yorkshire: Joe Gaunt, founder and CEO of hero

Joe Gaunt is CEO of hero, a Leeds-based wellbeing company that uses technology to promote proactive wellbeing across physical, mental and social health.

Where do you live/where are you from?

I am originally from Pudsey but now live in North Leeds near Wetherby.

What is your favourite place to visit in Yorkshire and why?

It’s impossible to choose just one place.  I have a young family so we make it our mission to spend our weekends and free time making the most of all Yorkshire has to offer, whether it’s a walk around Roundhay Park, Picnic at Bolton or Fountains Abbey or exploring the Sculpture Park – we are lucky with all that’s on offer and right on our doorstep.  

What is still on your “to do” list in the region?

From a business point of view there are still so many local businesses I would love to meet.  The creativity and innovation in the region is phenomenal and so many great businesses and entrepreneurs doing amazing things.  

What is the most memorable meal you’ve ever had in Yorkshire?

I love a curry so a huge fan of Akbars!!

What is your most Yorkshire trait?

I am straight talking, honest and always to the point.  What you see, is completely what you get and I am very strong willed. Being a founder and CEO of a start-up, I see this as a good thing!

Favourite piece of trivia about the region.

I love the history of Yorkshire.  I love that it has a rich mix of Viking and Roman history and has been the capital of the country in the past.  

Who is your favourite cultural icon to come out of Yorkshire?

Artist Harland Miller who is best known for his large-scale, photo-realistic paintings, posters, and prints of vintage Penguin book covers.  In fact, hero’s strapline – “Who cares wins” was influenced by one of his many great works.

Worst experience or thing about Yorkshire?

I think there are so many great people and businesses in Yorkshire but truly believe the infrastructure lets us down.  The train line / services and indeed the road networks make it very hard to do business across the Pennines and further afield.  

What is one thing you’d steal from Lancashire (or other UK regions) if you could?

I don’t know if there’s one particular ‘thing’ I would steal but instead, the spirit and enthusiasm of people living in the north generally is something I would love to bottle up and preserve.

What is the most overrated thing about Yorkshire?

Nothing!! Its doesn’t exist.  

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