Sporting tournaments sign up to collaborate

The organisers of Rugby League World Cup 2021 (RLWC2021) and Vitality Netball World Cup 2019 have signed a Memorandum of Understanding (MOU) –  a world’s first for two sporting tournaments.

The unique agreement will see the two respective tournaments cooperate and share knowledge on a regular basis. The collaborative agreement will cover everything from operational matters, volunteer strategy, recruitment, legacy initiatives, marketing, the customer journey and women’s sport – all with a wider aim of working together to learn from and support each other.

The Vitality Netball World Cup 2019 will take place in Liverpool in July, with 60 matches taking place over a 10-day period. RLWC2021 will come to England in two years’ time with 21 venues across the country – including at Leeds Emerald Headlingley stadium – hosting games across the men’s, women’s and wheelchair tournaments, which will take place at the same time.

Jon Dutton, Chief Executive of the RLWC2021, said: “Since we started work on our project back in 2015, we have proactively met with a number of events to improve our knowledge and learn as much as possible, something I passionately believe in.

“We are delighted to formalise a MOU and to be working alongside the Vitality Netball World Cup 2019 team, who I am sure will deliver a world-class tournament this summer. We’ve already received some brilliant insight from their team, and we hope that some of our support can help them achieve their goals.”

Lindsay Impett, Event Director of the VNWC2019 said: “I’m thrilled that these two prestigious sports events are coming together in partnership to share insight so we can help each other achieve our event visions. By working closely together we’ll be building on our learnings and sharing knowledge, hopefully taking our respective sports from strength to strength.”