Swedish businesses sign up to Heart of the City II scheme

Two new Swedish stores will take units in Sheffield’s £470m Heart of The City II scheme.

Monki and Weekday have both signed up to Heart of The City II this week, becoming the first retail tenants within the council’s city centre scheme.

The new stores are to be located on the ground floor of Grosvenor House – the new flagship office for HSBC, with customer entrances situated on Pinstone Street. Both shops are expected to open their doors to the public in November.

The council said the announcements would spark further excitement in the retail industry as businesses are drawn to the scheme’s compelling mix of retail, residential and office space, which are set to create 7,000 direct and indirect jobs and spark £3.7bn of economic activity by 2030.

Councillor Julie Dore, leader of Sheffield City Council, said: “Heart of The City II is a truly innovative scheme  that will transform our city centre. It will bring a vibrant mix of new brands, local businesses, makers and creators and high-quality new homes and businesses.

“Both Monki and Weekday are bold new brands that will bring new life into our city, and will give further confidence to the retail market.”

Jennie Dahlin Hansson, Managing Director of Monki, said: “Sheffield is a city full of young, creative people and we can’t wait to open our first store there and share the full Monki experience.”

Daniel Herrmann, Managing Director of Weekday, added: “We have had great success in London and are now thrilled to be opening our first store in northern England, enabling more customers to experience our brand.

“Sheffield is the home to a vibrant creative scene, and we look forward to meeting this great community.”

Councillor Mazher Iqbal, Cabinet Member for Business and Investment at Sheffield City Council, said: “We are delighted to have secured the first of the scheme’s retailers in Monki and Weekday. They are both completely new brands to the city and will offer our shoppers more variety and choice.

“The announcement really showcases what the Heart of The City II scheme is all about – a modern and sophisticated district where people can work, live, shop and visit.

“We are expecting further exciting announcements which reflect our ongoing ambition for this to be the country’s most  transformative and ambitious city centre development which places the council as the developer and shows other cities that their centres can be vibrant places bustling with retail, residential and leisure opportunities.

Jocelyn Holmes, Senior Leasing Manager at Queensberry, added: “Monki and Weekday have really bought into the vision for the city centre and see it as the perfect location to expand their brands. Sheffield will be home to the first Monki in Yorkshire and the first Weekday outside of London, which is a real coup.”

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