Ticketing platform acquired by festival giant
Festicket, the world’s largest platform for music festival experiences, has acquired Leeds-based ticketing and cashless POS platform, Event Genius.
The deal also includes the consumer facing brand, Ticket Arena. Founded by Managing Director, Reshad Hossenally, Event Genius is based on Park Row and offers complete event solutions to some of Europe’s best known events including Wales Rally GB, Motion Bristol, Annie Mac’s Lost & Found Festival, Summer Daze, Ibiza Rocks and BPM Festival.
To date, Festicket, Event Genius and Ticket Arena have collectively served more than 4.5m customers from over 120 countries.
The new offering, known as Event Genius by Festicket, will create an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry.
Hossenally will join Festicket as Chief Supply Chain Officer. He said: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event. Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”
The platform will bring together technology and expertise including ticketing, accommodation, travel & packages, marketing, data insights & analytics, access control, POS and cashless payment services, fan engagement tools and more to plug a gap in the market that no other organisation has addressed to date.
London-headquartered Festicket empowers music fans to discover and book tickets and travel packages for over 2,000 music festivals worldwide. Its seamless two-sided marketplace brings together a network of nearly 6,000 accommodation and travel suppliers to create unique festival experiences for millions of festival-goers from around the world.
The acquisition will help deliver on Festicket’s mission to become the world’s largest two-sided platform for live events and build on recent success stories such as its exclusive UK and European partnership with Coachella. Following the acquisition, Festicket will roll out the combined solution worldwide to festivals, concerts, clubs, sports, family attractions and more.
Zack Sabban, CEO and co-founder at Festicket, added: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and – ultimately – to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family.”
